INTANGIBLE ASSETS - Intangible assets (Details) - USD ($) $ in Thousands	Jan. 31, 2024	Jan. 31, 2023	Jan. 31, 2022
Goodwill And Intangible Assets [Line Items]
Subtotal	$ 81,240	$ 79,930
Accumulated amortization	(49,564)	(45,088)
Total finite-lived intangible assets	31,676	34,842
Indefinite-lived intangible assets
Goodwill	0	0	$ 262,527
Trademarks	630,333	628,156
Total indefinite-lived intangible assets	630,333	628,156
Total intangible assets, net	662,009	662,998
Trademarks
Indefinite-lived intangible assets
Trademarks	$ 630,333	628,156
Minimum
Indefinite-lived intangible assets
Estimated Life	5 years
Maximum
Indefinite-lived intangible assets
Estimated Life	17 years
License Agreements
Goodwill And Intangible Assets [Line Items]
Subtotal	$ 19,152	18,955
Accumulated amortization	(17,930)	(17,314)
Total finite-lived intangible assets	$ 1,222	$ 1,641
Indefinite-lived intangible assets
Estimated Life	14 years	14 years
Customer Relationships
Goodwill And Intangible Assets [Line Items]
Subtotal	$ 52,592	$ 52,392
Accumulated amortization	(25,903)	(22,931)
Total finite-lived intangible assets	$ 26,689	$ 29,461
Customer Relationships | Minimum
Indefinite-lived intangible assets
Estimated Life	15 years	15 years
Customer Relationships | Maximum
Indefinite-lived intangible assets
Estimated Life	17 years	17 years
Other
Goodwill And Intangible Assets [Line Items]
Subtotal	$ 9,496	$ 8,583
Accumulated amortization	(5,731)	(4,843)
Total finite-lived intangible assets	$ 3,765	$ 3,740
Other | Minimum
Indefinite-lived intangible assets
Estimated Life	5 years	5 years
Other | Maximum
Indefinite-lived intangible assets
Estimated Life	10 years	10 years