OPERATING SEGMENTS

12 Months Ended

Dec. 31, 2024

Segment Reporting [Abstract]

OPERATING SEGMENTS

NOTE 7 – OPERATING SEGMENTS

The Company’s Chief Executive Officer serves as the Chief Operating Decision Maker (“CODM”) and evaluates the financial performance of the business and makes resource allocation decisions on a consolidated basis. As a result, the Company operates as a single reportable segment under ASC 280, Segment Reporting, defined by the CODM as Consumer Home Goods. The Company's operations include sales and marketing, product design and development, and research and development consulting, all of which are managed centrally. The CODM assesses financial performance based on consolidated revenue, operating profit, and key operating expenses as detailed below.

The following table presents significant segment expenses regularly provided to and reviewed by the CODM:

	Consumer Home Goods
	December 31, 2024			December 31, 2023
Revenue, net	$	143,269		$	192,176
Less: Cost of goods sold		38,019			457,816
Less:
Sales and marketing		17,313			75,890
Product development		6,233			101,409
Consultancy fees		96,850			190,467
Other segment expenses		980,669			1,001,448
Segment net loss		(995,815	)		(1,634,854	)
Reconciliation of loss:
Other income (expense)		4			77,106
Interest expense		(90,943	)		(103,741	)
Income before income taxes		(1,086,754	)		(1,661,489	)

These expenses represent the key cost components reviewed by the CODM in assessing the Company's performance. 

The CODM evaluates income generated from the Company’s assets using net income as a key metric. The CODM utilizes this measure to assess return on assets when making strategic decisions. As the Company operates as one reportable segment, total segment assets and total consolidated assets are effectively the same.  As such, segment assets are equivalent to total consolidated assets as presented on the balance sheet and all significant accounting policies, major customers, and revenue-related disclosures required under GAAP are included elsewhere in the financial statements.