XML 37 R26.htm IDEA: XBRL DOCUMENT v3.20.2
Organization And Summary Of Significant Accounting Policies (Narrative) (Details) - USD ($)
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2020
Sep. 30, 2019
Sep. 30, 2020
Sep. 30, 2019
Dec. 31, 2019
Retail sale percentage description     The Warehouse Club channel, we believe that promotional opportunities will continue to grow and gradually normalize in early 2021. The e-commerce channel that we are transitioning into also continues to expand. According to the U.S. Census Bureau, U.S. retail e-commerce for the end of the second quarter 2020, was up 31.8% from the first quarter 2020 and 44.5% year over year. E-commerce also accounted for 16.1% of total retail sales in the second quarter, up from 11.8% in the first quarter 2020.    
Business operations and financial performance by the effects of the worldwide COVID-19     As discussed above, the overall impact of the COVID-19 pandemic to our business, financial condition, cash flow and results of operations remains uncertain. For example, if any of our major wholesale customers fail to maintain normal operations, our revenue could decline, which could have a material adverse effect on our business, financial condition, results of operations and liquidity. Management believes the economic impact of the COVID-19 pandemic in the U.S. will continue through to the end of 2020 or until a vaccine is readily available, but ultimately should not impact our long-term strategy and initiatives. The Company has a recent history of losses and negative cash from operations and its cash balance has dropped by approximately $1.8 million from $3.1 million as of December 31, 2019 to $1.3 million as of September 30, 2020. The Company has an income tax refundable as of September 30, 2020 of approximately $795 thousand of which approximately $576 thousand has already been applied for refund and is expected to be received within the next few months.   As discussed above, the overall impact of the COVID-19 pandemic to our business, financial condition, cash flow and results of operations remains uncertain. For example, if any of our major wholesale customers fail to maintain normal operations, our revenue could decline, which could have a material adverse effect on our business, financial condition, results of operations and liquidity. Management believes the economic impact of the COVID-19 pandemic in the U.S. will continue through to the end of 2020 or until a vaccine is readily available, but ultimately should not impact our long-term strategy and initiatives. The Company has a recent history of losses and negative cash from operations and its cash balance has dropped by approximately $1.8 million from $3.1 million as of December 31, 2019 to $1.3 million as of September 30, 2020. The Company has an income tax refundable as of September 30, 2020 of approximately $795 thousand of which approximately $576 thousand has already been applied for refund and is expected to be received within the next few months.
Reduced operating expenses description     To conserve liquidity, the Company made some immediate steps to reduce operating costs. Disregarding the goodwill impairment charge that did not occur in 2019, the total operating expenses for the 3 months ended September 30, 2020 and 2019 were $674 thousand and $847 thousand, respectively, a reduction of $173 thousand or 20.4%. Disregarding the impairment charge in the first quarter 2020, total operating expenses were $915 thousand. When compared against the same operating expenses in the third quarter 2020 of $674 thousand, expenses have been reduced by $241 thousand or 26.3% since the first quarter 2020 expense level .    
Potentially dilutive common stock equivalents excluded from diluted earnings per share     990,000 1,023,334  
Sales and Marketing Expenses [Member]          
Advertising and promotion expense $ 8,554 $ 42,358 $ 205,508 $ 228,364  
Shipping and handling costs $ 1,013 $ 4,871 $ 15,751 $ 20,533  
Equity Option [Member]          
Stock option expired     220,000