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Organization And Summary Of Significant Accounting Policies (Narrative) (Details) - USD ($)
3 Months Ended
Mar. 31, 2019
Mar. 31, 2018
Potentially dilutive common stock equivalents excluded from diluted earnings per share 870,001 950,003
Accrued sales allowances recovered $ 0 $ 1,749
Sales and Marketing Expenses [Member]    
Advertising and promotion expense 171,457 4,918
Shipping and handling costs $ 7,866 $ 26,353
Options [Member]    
Stock option expired 100 thousand stock options expired.