Organization And Summary Of Significant Accounting Policies (Narrative) (Details) - USD ($)		3 Months Ended		6 Months Ended	9 Months Ended
	Apr. 22, 2016	Sep. 30, 2017	Sep. 30, 2016	Jun. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016
Potentially dilutive common stock equivalents excluded from diluted earnings per share					0	5,818,700
Credit received from Vendor to cover customer sales return	$ 479,000
Credit adjusted to invoice of vendor				$ 126,000
Balance amount yet to adjust to vendor			$ 353,000			$ 353,000
Sales and Marketing Expenses [Member]
Advertising and promotion expense		$ 67,497	65,406		$ 180,743	138,846
Shipping and handling costs		48,952	$ 59,604		95,290	117,000
Allowance for Sales Returns, Rebates And Discounts [Member]
Accrued sales allowances recovered					47,741	$ 94,203
Inventory [Member]
Inventory, finished goods		142,065			142,065		$ 366,330
Prepaid Expenses [Member]
Prepaid advertising		93,010			93,010		186,019
Accrued Liabilities [Member]
Accrual of credits on account of pontential product returns and various allowances		$ 369,061			$ 369,061		$ 1,200,792