Organization And Summary Of Significant Accounting Policies (Narrative) (Details) - USD ($)		3 Months Ended		6 Months Ended
	Apr. 22, 2016	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016
Potentially dilutive common stock equivalents excluded from diluted earnings per share				1,516,670	5,908,701
Stock based compensation expense		$ 20,475	$ 14,250	$ 40,950	$ 28,500
Credit received from Vendor to cover customer sales return	$ 479,000
Credit adjusted to invoice of vendor					126,000
Balance amount yet to adjust to vendor			353,000		353,000
Sales and Marketing Expenses [Member]
Advertising and promotion expense		92,584	70,385	113,247	73,438
Shipping and handling costs		$ 29,866	$ 31,142	46,786	57,397
Allowance for Sales Returns, Rebates And Discounts [Member]
Accrued sales allowances recovered				$ 47,741	$ 94,203