Organization and Summary of Significant Accounting Policies Fixed Assets (Details)	Dec. 31, 2016 USD ($) shares	Dec. 31, 2015 USD ($) shares	Sep. 13, 2006 USD ($)
Organization and Summary of Significant Accounting Policies Fixed Assets
Issued and outstanding shares of Common Stock			100.00%
Goodwill | $			$ 1,936,020
Accounts receivable serve as collateral		100.00%
Inventory finished goods for resale | $	$ 366,330	$ 205,708
Capitalized advertising costs included in prepaid expenses | $	$ 186,019	$ 275,019
Computer equipment estimated useful life minimum (in years)	3
Computer equipment estimated useful life maximum (in years)	7
Computer software estimated useful life minimum (in years)	3
Computer software estimated useful life maximum (in years)	7
Machinery and equipment estimated useful life minimum (in years)	3
Machinery and equipment estimated useful life maximum (in years)	7
Furniture and fixture estimated useful life minimum (in years)	3
Furniture and fixture estimated useful life maximum (in years)	7
Potentially dilutive common stock Shares	5,182,226	5,272,227
Basic weighted average shares outstanding	48,132,664	46,580,622
Dilutive Warrants	209,366	135,545
Diluted weighted average shares outstanding	48,342,030	46,716,167