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Organization and Summary of Significant Accounting Policies Narrative (Details) - USD ($)
Jun. 30, 2016
Apr. 22, 2016
Dec. 31, 2015
Organization and Summary of Significant Accounting Policies Details      
Inventory finished goods for resale $ 618,995   $ 205,708
Potentially dilutive common stock Shares 5,908,701   5,698,693
Received a credit from major vendor to cover customer returns of products   $ 479,000  
Invoices due to the vendor $ 353,000    
Capitalized advertising costs included in prepaid expenses $ 275,019