Organization and Summary of Significant Accounting Policies Expenses (Details) (USD $)	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
Depreciation'	$ 14,984	$ 8,727
Shipping and Handling Costs.	39,499	11,662
Stock based compensation'	10,125	8,250
Advertising and promotion expenses	3,617	28,615
Capitalized advertising costs included in prepaid expenses	$ 275,019