Organization and Summary of Significant Accounting Policies goodwill, Dilutive shares and inventory (Details) (USD $)	Mar. 31, 2013	Dec. 31, 2012	Sep. 13, 2006
Goodwill / Intangible Assets		$ 1,936,020	$ 1,936,020
Inventory finished goods for resale	$ 497,268	$ 584,370

Carrying amount as of the balance sheet date of merchandise or goods held by the company that are readily available for sale.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 6

-Subparagraph a

-Article 5

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.6(a)(1))

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

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Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	instant