Organization and Summary of Significant Accounting Policies Expenses (Details) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Depreciation Expense	$ 50,849	$ 59,218
Shipping and Handling Costs.	109,623	95,926
Stock based compensation'	36,750	80,686
Advertising and promotion expenses	78,155	40,677
Capitalized advertising costs included in prepaid expenses	$ 275,019