INTANGIBLE ASSETS Capitalized (Details) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Capitalized Intangible assets Packaging artwork and design costs	$ 20,620	$ 16,755
Recognized amortization expense of intangible assets	14,050	22,027
Net amount of intangible assets	$ 20,194	$ 13,624