Intangible Assets Capitalized (Detail) (USD $)	Jun. 30, 2012	Dec. 31, 2011
Intangible assets Capitalized
Capitalized Intangible assets Packaging artwork and design costs	$ 14,345	$ 16,755
Recognized amortization expense of intangible assets	8,356	22,027
Net amount of intangible assets	$ 19,612	$ 13,624