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5. Goodwill and Intangible Assets
12 Months Ended
Dec. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets

Note 5 – Goodwill and Intangible Assets

 

Goodwill and indefinite-lived intangible assets consisted of the following:

 

   December 31, 
   2020   2019 
Goodwill  $10,368   $10,368 
Accumulated impairment losses   (1,244)   (1,244)
Goodwill   9,124    9,124 
Brand names   3,700    3,700 
Goodwill and indefinite lived intangible assets  $12,824   $12,824 

 

Goodwill

 

The Company performed the annual impairment assessment of goodwill for our single reporting unit as of December 31, 2020 and 2019, noting no impairment loss. Considerable management judgment is necessary to evaluate goodwill for impairment. We estimate fair value using widely accepted valuation techniques including discounted cash flows and market multiples analysis with respect to our single reporting unit. These valuation approaches are dependent upon a number of factors, including estimates of future growth rates, our cost of capital, capital expenditures, income tax rates, and other variables. Assumptions used in our valuations were consistent with our internal projections and operating plans. Our discounted cash flows forecast could be negatively impacted by a change in the competitive landscape, any internal decisions to pursue new or different strategies, a loss of a significant customer, or a significant change in the market place including changes in the prices paid for our products or changes in the size of the market for our products. Additionally, under the market approach analysis, we used significant other observable inputs including various guideline company comparisons. We base our fair value estimates on assumptions we believe to be reasonable, but which are unpredictable and inherently uncertain. Changes in these estimates or assumptions could materially affect the determination of fair value and the conclusions of the quantitative goodwill test for our one reporting unit.

 

Indefinite-lived Intangible Assets

 

The Company performed the annual impairment assessment on the indefinite-lived intangible asset as of December 31, 2020 and 2019, resulting in no impairment losses.

 

Finite-lived Intangible Assets

 

Other intangible assets, net consisted of the following:

 

   December 31, 
   2020   2019 
Recipes  $44   $44 
Customer lists and other customer related intangibles   4,529    4,529 
Customer relationships   985    985 
Trade names   2,248    2,248 
Formula   438    438 
    8,244    8,244 
Accumulated amortization   (8,244)   (8,092)
Intangible assets, net  $   $152