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12. Segments, Products and Customers (Tables)
9 Months Ended
Sep. 30, 2019
Segment Reporting [Abstract]  
Schedule of sales of products by category

Net sales of products by category were as follows for the nine months ended September 30:

 

   2019 2018 
    $    %    $    % 
Drinkable Kefir other than ProBugs  $54,126    77%   $61,255    76% 
Cheese   8,348    12%    8,443    11% 
Cream and other   3,359    5%    4,104    5% 
ProBugs Kefir   2,050    3%    2,166    3% 
Other dairy   1,334    2%    3,154    4% 
Frozen Kefir (a)   1,280    1%    1,196    1% 
Net Sales  $70,497    100%   $80,318    100% 

 

(a) Includes Lifeway Kefir Shop sales

 

Net sales of products by category were as follows for the three months ended September 30:

 

    2019     2018  
    $     %     $     %  
Drinkable Kefir other than ProBugs   $ 17,513       77%     $ 18,877       77%  
Cheese     2,791       12%       2,656       11%  
Cream and other     913       4%       1,406       6%  
ProBugs Kefir     590       3%       471       2%  
Other dairy     432       2%       699       3%  
Frozen Kefir (a)     490       2%       371       1%  
Net Sales   $ 22,729       100%     $ 24,480       100%  

 

(a) Includes Lifeway Kefir Shop sales