Description of Business and Summary of Significant Accounting Policies Advertising Costs (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015
Advertising Costs [Abstract]
Advertising Expense	$ 1,300	$ 416
Capitalized Direct Response Advertising Costs [Line Items]
Capitalized Direct Response Advertising costs (net of amortization)			$ 2,200
Document Period End Date			Jun. 30, 2015
Minimum [Member]
Capitalized Direct Response Advertising Costs [Line Items]
Capitalized Direct Response Advertising Costs, Amortization Period			12 months
Maximum [Member]
Capitalized Direct Response Advertising Costs [Line Items]
Capitalized Direct Response Advertising Costs, Amortization Period			24 months