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SEGMENT INFORMATION
3 Months Ended
Mar. 31, 2012
Segment Reporting  
Segment Reporting Disclosure [Text Block]
NOTE 11 - SEGMENT INFORMATION


Segment information has been prepared in accordance with ASC 280-10, Disclosure about Segments of an Enterprise and Related Information.  The Company has four reportable segments: Electronics Assembly, Contract Manufacturing, Marketing and Media, and Beverage Distribution.  The Electronics Assembly segment manufactures and assembles circuit boards and electronic component cables.  The Contract Manufacturing segment manufactures, either directly or through foreign subcontractors, various products under manufacturing and distribution agreements.  The Marketing and Media segment provides marketing services to online retailers, along with beverage development and promotional services to PlayBev.  The Beverage Distribution segment manufactures, markets, and distributes Playboy-licensed energy drinks domestically and internationally.


The accounting policies of the segments are consistent with those described in the summary of significant accounting policies.  The Company evaluates performance of each segment based on earnings or loss from operations.  Selected segment information is as follows:


   
Electronics
  
Contract
  
Marketing
  
Beverage
    
 
 
Assembly
  
Manufacturing
  
and Media
  
Distribution
  
Total
 
Three Months Ended March 31, 2012
               
Sales to external customers
 $-  $31,084  $-  $587,616  $618,700 
Segment income (loss)
  (254,674)  1,923   (15)  (1,035,330)  (1,288,096)
Segment assets
  380,021   148,887   -   377,105   906,013 
Depreciation and amortization
  5,165   22,344   -   -   27,509 
                      
Three Months Ended March 31, 2011
                    
Sales to external customers
 $-  $53,941  $-  $1,341,259  $1,395,200 
Segment income (loss)
  (8,232,716)  (522)  (5,788)  (370,766)  (8,609,792)
Segment assets
  1,728,782   727,148   348,169   1,594,809   4,398,908 
Depreciation and amortization
  8,735   42,178   5,515   -   56,428