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Segment Information
12 Months Ended
Dec. 31, 2011
Segment Reporting  
Segment Reporting Disclosure [Text Block]
NOTE 22 -SEGMENT INFORMATION
 
Segment information has been prepared in accordance with ASC 280-10, Disclosure about Segments of an Enterprise and Related Information. The Company has four reportable segments: Electronics Assembly, Contract Manufacturing, Marketing and Media, and Beverage Distribution. The Electronics Assembly segment manufactures and assembles circuit boards and electronic component cables. The Contract Manufacturing segment manufactures, either directly or through foreign subcontractors, various products under manufacturing and distribution agreements. The Beverage Distribution segment manufactures, markets, and distributes Playboy-licensed energy drinks domestically and internationally. The Beverage Distribution segment continues to grow, and the distribution channels, across the country and internationally, continue to gain traction. The Company anticipates this segment to become more significant in relation to overall Company operations.
 
The accounting policies of the segments are consistent with those described in the summary of significant accounting policies. The Company evaluates performance of each segment based on earnings or loss from operations. Selected segment information is as follows:
 
   
Electronics
  
Contract
  
Marketing
  
Beverage
    
 
 
Assembly
  
Manufacturing
  
and Media
  
Distribution
  
Total
 
December 31, 2011
               
Sales to external customers
 $-  $120,517  $-  $2,943,921  $3,064,438 
Segment income (loss)
  (1,005,066)  (666,274)  (196,140)  (5,175,930)  (7,043,410)
Segment assets
  380,759   290,090   -   496,216   1,167,065 
Depreciation and amortization
  26,030   141,991   21,588   -   189,609 
                      
December 31, 2010
                    
Sales to external customers
 $170,444  $66,880  $1,095,086  $7,712,492  $9,044,902 
Segment income (loss)
  (3,214,109)  (75,290)  (413,154)  (1,252,085)  (4,954,638)
Segment assets
  1,724,896   800,314   347,643   1,323,047   4,195,900 
Depreciation and amortization
  372,840   257,410   23,365   -   653,615