13F-HR 1 mar1113f.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2011 Check here if Amendment [ ] Amendment Number: This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Flippin, Bruce & Porter, Inc. Address: 800 Main Street 2nd Floor Lynchburg, VA 24504 13F File Number: 28-1905 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Teresa L. Sanderson Title: Chief Compliance Officer Phone: (434) 845-4900 Signature, Place, and Date of Signing: Teresa L. Sanderson Lynchburg, Virginia May 6, 2011 Report Type (Check only one.): [ X ] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 73 Form 13F Information Table Value Total: 799,197 List of Other Included Managers: FORM 13F INFORMATION TABLE VALUE SHARES/ SH/PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLACUSIP (X$1000) PRN AMT PRNCALL DISCRETION MANAGERS SOLE SHARED NONE 3M CO COM 88579Y101 330 3525SH Sole 3525 ALTRIA GROUP INC COM 02209S103 289 11100SH Sole 10700 400 AMERICAN ELEC PWR COM 025537101 647 18400SH Sole 18400 AMERICAN EXPRESS COM 025816109 285 6300SH Sole 6300 AMGEN INC COM COM 031162100 486 9100SH Sole 9100 AT&T INC COM COM 00206R102 317 10350SH Sole 10350 AVERY DENNISON CORP COM 053611109 19887 473961SH Sole 462211 11750 AVON PROD INC COM 054303102 12133 448711SH Sole 435611 13100 BANK NEW YORK MELLON CORP COM 064058100 20425 683799SH Sole 669999 13800 BANK OF AMERICA CORP COM 060505104 28198 2115412SH Sole 2060112 55300 BB&T CORPORATION COM 054937107 726 26431SH Sole 26431 BEST BUY INC COM 086516101 353 12300SH Sole 12300 BLOCK H&R INC COM 093671105 19299 1152894SH Sole 1125194 27700 CHEVRON CORP COM 166764100 15720 146248SH Sole 141823 4425 CISCO SYSTEMS INC COM COM 17275r102 16610 968494SH Sole 945244 23250 CITIGROUP INC COM 172967101 97 22001SH Sole 22001 COCA COLA CO COM 191216100 849 12792SH Sole 12792 COMERICA INC COM COM 200340107 8299 226016SH Sole 217316 8700 COMPUTER SCIENCE CRP COM 205363104 27879 572110SH Sole 556210 15900 CONAGRA FOODS INC COM 205887102 230 9700SH Sole 9700 CONOCOPHILLIPS COM 20825C104 1358 17000SH Sole 17000 CVS CAREMARK CORP COM COM 126650100 16322 475590SH Sole 463490 12100 DELL INC COM 24702r101 18581 1280544SH Sole 1254744 25800 DEVON ENERGY CORP NEW COM 25179m103 34110 371692SH Sole 361942 9750 DONNELLEY R R & SONS COM 257867101 433 22875SH Sole 22875 DU PONT E I DE NEMOURS COM 263534109 1578 28700SH Sole 28700 DUKE ENERGY CORP NEW COM COM 26441C105 622 34250SH Sole 34250 EXXON MOBIL CORP COM 30231G102 2309 27441SH Sole 26541 900 FEDEX CORP DELAWARE COM COM 31428x106 9733 104038SH Sole 100988 3050 FIRST AMERICAN FINL CORPSHS COM 31847r102 3768 228344SH Sole 221844 6500 FLEXTRONICS INTL LTD COM y2573f102 19916 2666156SH Sole 2599721 66435 GENERAL ELECTRIC COM 369604103 10642 530781SH Sole 515631 15150 HEWLETT PACKARD CO DEL COM 428236103 27921 681503SH Sole 665703 15800 HOME DEPOT INC COM 437076102 6355 171466SH Sole 165066 6400 HUNTINGTON INGALLS IND COM COM 446413106 1020 24570SH Sole 23881 689 INGERSOLL-RAND PLC COM g47791101 17562 363535SH Sole 353535 10000 INTL BUSINESS MACHINES CORP IB COM 459200101 13432 82371SH Sole 79421 2950 JOHNSON AND JOHNSON COM COM 478160104 19387 327211SH Sole 317011 10200 JPMORGAN CHASE & CO COM 46625h100 34371 745564SH Sole 723764 21800 KB HOME COM 48666k109 11158 896933SH Sole 876333 20600 KIMBERLY CLARK COM 494368103 20711 317307SH Sole 309157 8150 KOHLS CORP WISC COM 500255104 9320 175725SH Sole 169925 5800 KONINKLIJKE PHILIPS EL NY REG COM 500472303 13454 418220SH Sole 408120 10100 KRAFT FOODS INC CL A COM 50075N104 376 11978SH Sole 11978 LILLY ELI & CO COM 532457108 210 5975SH Sole 5975 LINCOLN NTL CORP IND NPV COM 534187109 19440 647136SH Sole 630236 16900 LOCKHEED MARTIN CORP COM 539830109 16623 206753SH Sole 201953 4800 MACYS INC COM 55616p104 15088 621944SH Sole 604444 17500 MARATHON OIL CORP COM 565849106 720 13500SH Sole 13500 MASCO CORP COM 574599106 11740 843407SH Sole 824407 19000 MC GRAW HILL COMPANIES COM 580645109 22893 581050SH Sole 571000 10050 MERCK AND CO INC SHS COM 58933y105 10049 304420SH Sole 293420 11000 METLIFE INC COM COM 59156r108 15187 339531SH Sole 331331 8200 MICROSOFT CORP COM 594918104 14549 573027SH Sole 556577 16450 NOKIA CORP SPONSORED ADR COM 654902204 122 14300SH Sole 14300 NORTHROP GRUMMAN CORP COM 666807102 11023 175781SH Sole 171631 4150 PFIZER INC COM 717081103 16459 810390SH Sole 791290 19100 PHILIP MORRIS INTL INC COM 718172109 2569 39145SH Sole 35845 3300 PROCTER & GAMBLE COM 742718109 456 7400SH Sole 7400 ROYAL DUTCH SHELL PLC SPONS AD COM 780259206 18980 260504SH Sole 254454 6050 SEALED AIR CORP (NEW) COM 81211k100 26763 1003849SH Sole 975149 28700 SUNTRUST BKS INC COM 867914103 205 7100SH Sole 7100 SUPERVALU INC DEL COM COM 868536103 14001 1567916SH Sole 1532116 35800 TRAVELERS COS INC COM 89417e109 15294 257130SH Sole 248130 9000 VERIZON COMMUNICATNS COM COM 92343v104 1597 41429SH Sole 40929 500 WAL-MART STORES INC COM 931142103 7753 148962SH Sole 144962 4000 WALGREEN CO COM 931422109 17273 430307SH Sole 415007 15300 WELLPOINT INC COM 94973v107 11368 162891SH Sole 158391 4500 WELLS FARGO & CO NEW DEL COM 949746101 371 11691SH Sole 11691 WESTERN UN CO COM 959802109 18593 895180SH Sole 870980 24200 WHIRLPOOL CORP COM 963320106 16654 195104SH Sole 189904 5200 WILLIS GROUP HOLDINGS PUBLIC L COM g96666105 25350 628109SH Sole 611509 16600 WYNDHAM WORLDWIDE CORP COM COM 98310W108 369 11600SH Sole 11600 COLUMN TOTALS 799197 27738969 27032170 0 706799