13F-HR 1 dec1013f.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: December 31, 2010 Check here if Amendment [ ] Amendment Number: This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Flippin, Bruce & Porter, Inc. Address: 800 Main Street 2nd Floor Lynchburg, VA 24504 13F File Number: 28-1905 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Teresa L. Sanderson Title: Chief Compliance Officer Phone: (434) 845-4900 Signature, Place, and Date of Signing: Teresa L. Sanderson Lynchburg, Virginia February 9, 2011 Report Type (Check only one.): [ X ] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 70 Form 13F Information Table Value Total: 791,619 List of Other Included Managers: FORM 13F INFORMATION TABLE VALUE SHARES/ SH/PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLACUSIP (X$1000) PRN AMT PRNCALL DISCRETION MANAGERS SOLE SHARED NONE 3M CO COM 88579Y101 229 2650SH Sole 2650 ALTRIA GROUP INC COM 02209S103 288 11700SH Sole 11000 700 AMERICAN ELEC PWR COM 025537101 619 17200SH Sole 17200 AMERICAN EXPRESS COM 025816109 270 6300SH Sole 6300 AMGEN INC COM COM 031162100 12514 227946SH Sole 221146 6800 AT&T INC COM COM 00206R102 254 8650SH Sole 8650 AVERY DENNISON CORP COM 053611109 20842 492256SH Sole 479506 12750 AVON PROD INC COM 054303102 13144 452316SH Sole 439716 12600 BANK NEW YORK MELLON CORP COM 064058100 20953 693819SH Sole 676119 17700 BANK OF AMERICA CORP COM 060505104 23313 1747609SH Sole 1705809 41800 BB&T CORPORATION COM 054937107 621 23631SH Sole 23631 BEST BUY INC COM 086516101 357 10400SH Sole 10400 BLOCK H&R INC COM 093671105 17027 1429627SH Sole 1400327 29300 CHEVRON CORP COM 166764100 13824 151499SH Sole 147074 4425 CISCO SYSTEMS INC COM COM 17275r102 13170 650995SH Sole 633945 17050 CITIGROUP INC COM 172967101 104 22001SH Sole 22001 COCA COLA CO COM 191216100 831 12642SH Sole 12642 COMERICA INC COM COM 200340107 10037 237623SH Sole 228923 8700 COMPUTER SCIENCE CRP COM 205363104 28831 581271SH Sole 565571 15700 CONAGRA FOODS INC COM 205887102 215 9500SH Sole 9500 CONOCOPHILLIPS COM 20825C104 1113 16350SH Sole 16350 CVS CAREMARK CORP COM COM 126650100 452 13000SH Sole 13000 DELL INC COM 24702r101 21534 1589210SH Sole 1557610 31600 DEVON ENERGY CORP NEW COM 25179m103 33045 420897SH Sole 409347 11550 DONNELLEY R R & SONS COM 257867101 396 22675SH Sole 22675 DU PONT E I DE NEMOURS COM 263534109 1434 28750SH Sole 28750 DUKE ENERGY CORP NEW COM COM 26441C105 568 31900SH Sole 31900 EXXON MOBIL CORP COM 30231G102 2127 29091SH Sole 27891 1200 FEDEX CORP DELAWARE COM COM 31428x106 10067 108238SH Sole 104688 3550 FIRST AMERICAN FINL CORPSHS COM 31847r102 3564 238548SH Sole 231248 7300 FLEXTRONICS INTL LTD COM y2573f102 22302 2841021SH Sole 2773786 67235 GENERAL ELECTRIC COM 369604103 16790 917963SH Sole 893513 24450 HEWLETT PACKARD CO DEL COM 428236103 23265 552605SH Sole 537805 14800 HOME DEPOT INC COM 437076102 11561 329737SH Sole 320837 8900 INGERSOLL-RAND PLC COM g47791101 21499 456546SH Sole 445246 11300 INTL BUSINESS MACHINES CORP IB COM 459200101 12667 86311SH Sole 83361 2950 JOHNSON AND JOHNSON COM COM 478160104 20828 336754SH Sole 326554 10200 JPMORGAN CHASE & CO COM 46625h100 32863 774712SH Sole 752912 21800 KB HOME COM 48666k109 12550 930324SH Sole 910724 19600 KIMBERLY CLARK COM 494368103 20656 327666SH Sole 319016 8650 KOHLS CORP WISC COM 500255104 9859 181440SH Sole 175640 5800 KRAFT FOODS INC CL A COM 50075N104 344 10928SH Sole 10928 LILLY ELI & CO COM 532457108 209 5975SH Sole 5975 LINCOLN NTL CORP IND NPV COM 534187109 18737 673759SH Sole 656859 16900 LOCKHEED MARTIN CORP COM 539830109 14532 207862SH Sole 203062 4800 MACYS INC COM 55616p104 16263 642816SH Sole 625316 17500 MARATHON OIL CORP COM 565849106 565 15253SH Sole 15253 MASCO CORP COM 574599106 10988 867901SH Sole 850401 17500 MC GRAW HILL COMPANIES COM 580645109 21946 602753SH Sole 591803 10950 MERCK AND CO INC SHS COM 58933y105 11377 315678SH Sole 302878 12800 METLIFE INC COM COM 59156r108 12545 282294SH Sole 274694 7600 MICROSOFT CORP COM 594918104 16066 575631SH Sole 559181 16450 NORTHROP GRUMMAN CORP COM 666807102 11474 177116SH Sole 172966 4150 PFIZER INC COM 717081103 17309 988543SH Sole 968143 20400 PHILIP MORRIS INTL INC COM 718172109 2345 40070SH Sole 36770 3300 PROCTER & GAMBLE COM 742718109 482 7500SH Sole 7500 ROYAL DUTCH SHELL PLC SPONS AD COM 780259206 18031 270008SH Sole 263958 6050 RPM INC OHIO COM 749685103 347 15700SH Sole 15700 SEALED AIR CORP (NEW) COM 81211k100 29485 1158558SH Sole 1126558 32000 SUNTRUST BKS INC COM 867914103 210 7100SH Sole 7100 SUPERVALU INC DEL COM COM 868536103 17353 1801932SH Sole 1772632 29300 TRAVELERS COS INC COM 89417e109 16456 295393SH Sole 285793 9600 VERIZON COMMUNICATNS COM COM 92343v104 1568 43829SH Sole 43329 500 WAL-MART STORES INC COM 931142103 8255 153060SH Sole 149060 4000 WALGREEN CO COM 931422109 32012 821651SH Sole 798151 23500 WELLPOINT INC COM 94973v107 10687 187958SH Sole 183258 4700 WELLS FARGO & CO NEW DEL COM 949746101 492 15891SH Sole 15891 WESTERN UN CO COM 959802109 18787 1011691SH Sole 979291 32400 WILLIS GROUP HOLDINGS PUBLIC L COM g96666105 25725 742845SH Sole 724745 18100 WYNDHAM WORLDWIDE CORP COM COM 98310W108 446 14900SH Sole 14900 COLUMN TOTALS 791619 28977968 28267058 0 710910