-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, UGatgwBoIrHMkU0+t2THkD/JlqMj2kMBxxxV61LS1S3tp4l1QoQPNOWWYS+wuPvb kXC9jgOXZmvoy91lNIiApA== 0000810716-10-000005.txt : 20100507 0000810716-10-000005.hdr.sgml : 20100507 20100507162015 ACCESSION NUMBER: 0000810716-10-000005 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20100331 FILED AS OF DATE: 20100507 DATE AS OF CHANGE: 20100507 EFFECTIVENESS DATE: 20100507 FILER: COMPANY DATA: COMPANY CONFORMED NAME: FLIPPIN BRUCE & PORTER INC CENTRAL INDEX KEY: 0000810716 IRS NUMBER: 541310469 STATE OF INCORPORATION: VA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-01905 FILM NUMBER: 10812711 BUSINESS ADDRESS: STREET 1: P O BOX 6138 CITY: LYNCHBURG STATE: VA ZIP: 24505 BUSINESS PHONE: 8048454900 MAIL ADDRESS: STREET 1: PO BOX 6138 CITY: LYNCHBURG STATE: VA ZIP: 24505 13F-HR 1 mar1013f.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2010 Check here if Amendment [ ] Amendment Number: This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Flippin, Bruce & Porter, Inc. Address: 800 Main Street 2nd Floor Lynchburg, VA 24504 13F File Number: 28-1905 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Teresa L. Sanderson Title: Chief Compliance Officer Phone: (434) 845-4900 Signature, Place, and Date of Signing: Teresa L. Sanderson Lynchburg, Virginia May 7, 2010 Report Type (Check only one.): [ X ] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 71 Form 13F Information Table Value Total: 838,744 List of Other Included Managers: FORM 13F INFORMATION TABLE VALUE SHARES/ SH/PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLACUSIP (X$1000) PRN AMT PRNCALL DISCRETION MANAGERS SOLE SHARED NONE ALTRIA GROUP INC COM 02209S103 257 12500SH Sole 11800 700 AMERICAN ELEC PWR COM 025537101 571 16700SH Sole 16700 AMERICAN EXPRESS COM 025816109 293 7100SH Sole 7100 AMGEN INC COM 031162100 15993 267274SH Sole 261374 5900 AT&T INC COM COM 00206R102 209 8100SH Sole 7600 500 AUTOMATIC DATA PROCESS COM 053015103 262 5900SH Sole 5900 AVERY DENNISON COM 053611109 16150 443572SH Sole 433622 9950 AVON PRODS INC COM 054303102 11597 342400SH Sole 334300 8100 BANK OF AMERICA COM 060505104 569 31849SH Sole 31849 BB&T CORP COM 054937107 283 8731SH Sole 8731 BEST BUY INC COM 086516101 444 10429SH Sole 10429 BLOCK H & R INC COM 093671105 8976 504278SH Sole 492178 12100 BP PLC SPONSORED ADR COM 055622104 892 15624SH Sole 15624 CHEVRON CORP NEW COM 166764100 8826 116388SH Sole 113863 2525 CISCO SYS INC COM 17275R102 18111 695759SH Sole 675609 20150 CITIGROUP INC COM 172967101 117 28801SH Sole 28801 COCA COLA CO COM 191216100 578 10517SH Sole 10517 COMERICA INC COM 200340107 21607 568009SH Sole 554709 13300 COMPUTER SCIENCES COM 205363104 24136 442939SH Sole 431539 11400 CONOCOPHILLIPS COM 20825C104 755 14750SH Sole 14750 CVS CAREMARK CORP COM COM 126650100 17597 481320SH Sole 467870 13450 DELL INC COM 24702R101 26026 1732777SH Sole 1692277 40500 DEVON ENERGY CORP NEW COM 25179M103 24808 385037SH Sole 376337 8700 DOMINION RES VA NEW COM 25746U109 212 5150SH Sole 5150 DU PONT E I DE NEMOURS COM 263534109 1220 32750SH Sole 32750 DUKE ENERGY CORP NEW COM COM 26441C105 511 31300SH Sole 31300 EXXON MOBIL CORP COM 30231G102 2038 30426SH Sole 29226 1200 FEDEX CORP COM 31428X106 17398 186273SH Sole 182423 3850 FIRST AMERN CORP CALIF COM COM 318522307 14610 431724SH Sole 422424 9300 FLEXTRONICS INTL LTD ORD COM Y2573F102 18623 2375397SH Sole 2317362 58035 GANNETT INC COM 364730101 188 11400SH Sole 8400 3000 GENERAL ELEC CO COM 369604103 18364 1009015SH Sole 983965 25050 HEWLETT-PACKARD CO COM 428236103 20134 378814SH Sole 367714 11100 HOME DEPOT INC COM 437076102 21864 675859SH Sole 661559 14300 INGERSOLL-RAND PLC SHS COM g47791101 22108 634020SH Sole 620220 13800 INTL BUSINESS MACHINES COM 459200101 25194 196448SH Sole 190648 5800 J P MORGAN CHASE & CO COM 46625H100 27423 612802SH Sole 594702 18100 JOHNSON & JOHNSON COM 478160104 24317 372966SH Sole 362466 10500 KB HOME COM 48666K109 12975 774633SH Sole 755933 18700 KIMBERLY CLARK COM 494368103 16978 270006SH Sole 263006 7000 KOHLS CORP COM 500255104 9136 166774SH Sole 161274 5500 KRAFT FOODS INC CL A COM 50075N104 311 10278SH Sole 10278 LILLY ELI & CO COM 532457108 350 9666SH Sole 9666 LINCOLN NATL CORP COM 534187109 18143 590969SH Sole 577169 13800 LOCKHEED MARTIN COM 539830109 18304 219952SH Sole 215052 4900 MACYS INC COM COM 55616P104 21549 989840SH Sole 965240 24600 MARATHON OIL CORP COM 565849106 663 20953SH Sole 15953 5000 MASCO CORP COM 574599106 15696 1011344SH Sole 986744 24600 MCGRAW HILL COS COM 580645109 25173 706110SH Sole 694660 11450 MERCK & CO INC NEW COM COM 58933y105 13223 354034SH Sole 341334 12700 MICROSOFT CORP COM 594918104 18372 627284SH Sole 610734 16550 PFIZER INC COM 717081103 20870 1216921SH Sole 1187521 29400 PHILIP MORRIS INTL INC COM COM 718172109 2026 38846SH Sole 35146 3700 PIONEER NAT RES CO COM COM 723787107 21905 388946SH Sole 381046 7900 PROCTER & GAMBLE COM 742718109 639 10100SH Sole 10100 ROYAL DUTCH SHELL PLC-ADR A COM 780259206 15921 275160SH Sole 269910 5250 RPM INC OHIO COM 749685103 296 13850SH Sole 13850 SEALED AIR CORP NEW COM 81211K100 25994 1233098SH Sole 1202398 30700 SUPERVALU INC COM 868536103 25319 1517917SH Sole 1481517 36400 SYSCO CORP COM 871829107 10145 343904SH Sole 334804 9100 TRAVELERS COMPANIES COM COM 89417E109 29629 549297SH Sole 533697 15600 UNITED TECHNOLOGIES COM 913017109 229 3113SH Sole 3113 VERIZON COMMUNICATIONS COM 92343V104 2353 75859SH Sole 68059 7800 WAL MART STORES COM 931142103 24412 439068SH Sole 429268 9800 WALGREEN CO COM 931422109 21798 587696SH Sole 573296 14400 WELLPOINT INC COM 94973V107 12813 199016SH Sole 194816 4200 WELLS FARGO COMPANY COM 949746101 563 18091SH Sole 18091 WESTERN UN CO COM COM 959802109 8400 495275SH Sole 483175 12100 WILLIS GROUP HOLDINGS PUBLIC L COM G96666105 22758 727330SH Sole 711030 16300 WYNDHAM WORLDWIDE CORP COM COM 98310W108 8493 330065SH Sole 326065 4000 LORD ABBET INCT TR INCOME FD C 543916308 47 16999SH Sole 16999 COLUMN TOTALS 838744 27367492 26694732 0 672760
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