13F-HR 1 mar0713f.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2007 Check here if Amendment [ ] Amendment Number: This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Flippin, Bruce & Porter, Inc. Address: 800 Main Street 2nd Floor Lynchburg, VA 24504 13F File Number: 28-1905 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Teresa L. Sanderson Title: Chief Compliance Officer Phone: (434) 845-4900 Signature, Place, and Date of Signing: Teresa L. Sanderson Lynchburg, Virginia May 11, 2007 Report Type (Check only one.): [ X ] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 80 Form 13F Information Table Value Total: 3,738,159 List of Other Included Managers: FORM 13F INFORMATION TABLE VALUE SHARES/ SH/PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLACUSIP (X$1000) PRN AMT PRNCALL DISCRETION MANAGERS SOLE SHARED NONE ABBOTT LABS COM 002824100 491 8800SH Sole 2100 6700 AGILENT TECHNOLOGIES COM 00846U101 43866 1302061SH Sole 1192761 109300 ALLSTATE CORP COM 020002101 282 4700SH Sole 4700 ALTRIA GROUP INC COM 02209S103 56847 647391SH Sole 633891 13500 AMERICAN EXPRESS COM 025816109 62414 1106632SH Sole 1035932 70700 AMERICAN INTL GROUP COM 026874107 140817 2094875SH Sole 1949025 145850 AT&T INC COM COM 00206r102 423 10725SH Sole 7009 3716 AUTOMATIC DATA PROCESS COM 053015103 232 4800SH Sole 4800 AVERY DENNISON COM 053611109 55327 860980SH Sole 809330 51650 AVIS BUDGET GROUP COM COM 053774105 20389 746306SH Sole 717856 28450 BANK OF AMERICA COM 060505104 151048 2960555SH Sole 2741680 218875 BB&T CORP COM 054937107 690 16819SH Sole 16819 BEST BUY INC COM 086516101 40081 822676SH Sole 743876 78800 BP PLC SPONSORED ADR COM 055622104 481 7432SH Sole 7432 CARDINAL HEALTH INC COM 14149Y108 686 9400SH Sole 8400 1000 CHEVRON CORP NEW COM 166764100 303 4094SH Sole 4094 CISCO SYS INC COM 17275R102 55262 2164597SH Sole 2015597 149000 CITIGROUP INC COM 172967101 151221 2945472SH Sole 2735572 209900 COCA COLA CO COM 191216100 815 16978SH Sole 16978 COMPUTER SCIENCES COM 205363104 68269 1309582SH Sole 1207982 101600 CONOCOPHILLIPS COM 20825C104 363 5314SH Sole 5314 CVS CAREMARK CORP COM COM 126650100 89262 2614592SH Sole 2438242 176350 DEERE & CO COM 244199105 261 2400SH Sole 2400 DILLARDS INC CL A COM 254067101 756 23100SH Sole 19100 4000 DU PONT E I DE NEMOURS COM 263534109 257 5200SH Sole 5200 EMC CORP COM 268648102 37947 2739877SH Sole 2554577 185300 EXXON MOBIL CORP COM 30231G102 4784 63411SH Sole 60711 2700 FAMILY DLR STORES INC COM 307000109 42078 1420610SH Sole 1338010 82600 FANNIE MAE COM 313586109 67573 1238051SH Sole 1145651 92400 FEDERATED DEPT STORES COM 31410H101 37561 833769SH Sole 778063 55706 FEDEX CORP COM 31428X106 66126 615525SH Sole 571275 44250 FIRST DATA CORP COM 319963104 274 10200SH Sole 8700 1500 FREDDIE MAC COM 313400301 62433 1049467SH Sole 970517 78950 GANNETT INC COM 364730101 35855 636974SH Sole 588324 48650 GENERAL ELEC CO COM 369604103 115258 3259556SH Sole 3034056 225500 GENERAL MTRS CORP COM 370442105 67725 2210346SH Sole 2059396 150950 GOLDMAN SACHS GROUP COM 38141G104 331 1600SH Sole 1600 HARTFORD FINANCIAL COM 416515104 217 2268SH Sole 2268 HEWLETT-PACKARD CO COM 428236103 117561 2928766SH Sole 2724666 204100 HOME DEPOT INC COM 437076102 34946 951167SH Sole 889167 62000 INTEL CORP COM 458140100 362 18947SH Sole 18947 INTL BUSINESS MACHINES COM 459200101 150769 1599505SH Sole 1487830 111675 J P MORGAN CHASE & CO COM 46625H100 158262 3271223SH Sole 3011753 259470 JOHNSON & JOHNSON COM 478160104 133241 2211096SH Sole 2054896 156200 KIMBERLY CLARK COM 494368103 41423 604808SH Sole 560608 44200 KOHLS CORP COM 500255104 57289 747804SH Sole 693404 54400 LEGGETT & PLATT INC COM 524660107 52137 2299822SH Sole 2143022 156800 LINCOLN NATL CORP COM 534187109 75763 1117612SH Sole 1054642 62970 MARATHON OIL CORP COM 565849106 3316 33550SH Sole 26850 6700 MCDONALDS CORP COM 580135101 315 7000SH Sole 7000 MCGRAW HILL COS COM 580645109 346 5500SH Sole 5500 MERCK & CO INC COM 589331107 58628 1327321SH Sole 1214271 113050 MICROSOFT CORP COM 594918104 115536 4145545SH Sole 3870645 274900 MOTOROLA INC COM 620076109 246 13950SH Sole 13950 NORFOLK SOUTHERN COM 655844108 218 4306SH Sole 3006 1300 PEPSICO INC COM 713448108 353 5550SH Sole 5550 PFIZER INC COM 717081103 119155 4717141SH Sole 4391541 325600 PIONEER NAT RES CO COM COM 723787107 29152 676214SH Sole 610114 66100 PROCTER & GAMBLE COM 742718109 739 11700SH Sole 11700 REALOGY CORP COM COM 75605E100 19086 644587SH Sole 579987 64600 ROYAL DUTCH SHELL PLC-ADR A COM 780259206 54085 815758SH Sole 768908 46850 SABRE HLDGS CORP CL A COM 785905100 33951 1036668SH Sole 929168 107500 SERVICE CORP INTL COM 817565104 374 31500SH Sole 31500 SLM CORPORATION SECURITIES COM 78442P106 1092 26698SH Sole 17198 9500 SOLECTRON CORP COM 834182107 37009 11748906SH Sole 11098006 650900 SPRINT NEXTEL CORP COM FON COM 852061100 83306 4393774SH Sole 4107774 286000 SUNTRUST BKS INC COM 867914103 929 11184SH Sole 11184 TRAVELERS COMPANIES COM COM 89417E109 145933 2818880SH Sole 2626293 192587 TYCO INTL LTD COM 902124106 102342 3243806SH Sole 3016656 227150 UNITED TECHNOLOGIES COM 913017109 517 7950SH Sole 7950 VERIZON COMMUNICATIONS COM 92343V104 71121 1875555SH Sole 1710858 164697 WACHOVIA CORP COM 929903102 135811 2467042SH Sole 2285342 181700 WAL MART STORES COM 931142103 140237 2986937SH Sole 2776837 210100 WATSON PHARMACEUTICALS COM 942683103 77472 2931212SH Sole 2734312 196900 WELLPOINT INC COM 94973V107 100110 1234403SH Sole 1142103 92300 WESTERN UN CO COM COM 959802109 233 10600SH Sole 9100 1500 WHIRLPOOL CORP COM 963320106 4352 51250SH Sole 34950 16300 WYETH COM 983024100 1184 23660SH Sole 23660 WYNDHAM WORLDWIDE CORP COM COM 98310W108 100084 2930709SH Sole 2743439 187270 XEROX CORP COM 984121103 169 10000SH Sole 10000 COLUMN TOTALS 3738159 99776741 92903525 06873216