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<edgarSubmission xmlns="http://www.sec.gov/edgar/ta/taonefiler">
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    <submissionType>TA-1/A</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0000810704</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
        <fileNumber>084-01499</fileNumber>
      </filer>
      <flags>
        <returnCopyFlag>true</returnCopyFlag>
      </flags>
      <liveTestFlag>LIVE</liveTestFlag>
    </filerInfo>
  </headerData>
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      <regulatoryAgency>SEC</regulatoryAgency>
      <entityName>PRIMERICA SHAREHOLDER SERVICES, INC.</entityName>
      <previousEntityName>PRIMERICA SHAREHOLDER SERVICES /TA</previousEntityName>
      <finsNumber>409573</finsNumber>
      <principalOfficeAddress>
        <street1>1 Primerica Parkway</street1>
        <city>Duluth</city>
        <stateOrCountry>GA</stateOrCountry>
        <zipCode>30099</zipCode>
      </principalOfficeAddress>
      <differentMailingAddress>N</differentMailingAddress>
      <telephoneNumber>470-564-5256</telephoneNumber>
      <conductBusinessInOtherLocations>N</conductBusinessInOtherLocations>
      <selfTransferAgent>N</selfTransferAgent>
      <engagedServiceCompany>N</engagedServiceCompany>
      <engagedAsServiceCompany>Y</engagedAsServiceCompany>
      <asServiceCompany>
        <entityName>BNY Mellon Investments Servicing (US) Inc. fka PNC Global Investment Services, Inc.</entityName>
        <fileNumber>084-01761</fileNumber>
        <asServiceCompanyAddress>
          <street1>400 Bellevue Parkway</street1>
          <city>Wilmington</city>
          <stateOrCountry>DE</stateOrCountry>
          <zipCode>19809</zipCode>
        </asServiceCompanyAddress>
      </asServiceCompany>
      <asServiceCompany>
        <entityName>Pioneer Investment Management Shareholder Services</entityName>
        <fileNumber>084-01359</fileNumber>
        <asServiceCompanyAddress>
          <street1>60 State Street</street1>
          <city>Boston</city>
          <stateOrCountry>MA</stateOrCountry>
          <zipCode>02109</zipCode>
        </asServiceCompanyAddress>
      </asServiceCompany>
      <asServiceCompany>
        <entityName>American Century Services, LLC</entityName>
        <fileNumber>084-01406</fileNumber>
        <asServiceCompanyAddress>
          <street1>4500 Main Street</street1>
          <city>Kansas City</city>
          <stateOrCountry>MO</stateOrCountry>
          <zipCode>64111</zipCode>
        </asServiceCompanyAddress>
      </asServiceCompany>
      <asServiceCompany>
        <entityName>Invesco Investment Services Inc</entityName>
        <fileNumber>084-05432</fileNumber>
        <asServiceCompanyAddress>
          <street1>Greenway Plaza Ste. 100</street1>
          <city>Houston</city>
          <stateOrCountry>TX</stateOrCountry>
          <zipCode>77046</zipCode>
        </asServiceCompanyAddress>
      </asServiceCompany>
      <asServiceCompany>
        <entityName>Franklin Templeton Investor Services, LLC</entityName>
        <fileNumber>084-01036</fileNumber>
        <asServiceCompanyAddress>
          <street1>3344 Quality Drive</street1>
          <city>Rancho Cordova</city>
          <stateOrCountry>CA</stateOrCountry>
          <zipCode>95670</zipCode>
        </asServiceCompanyAddress>
      </asServiceCompany>
    </registrant>
    <independentRegistrant>
      <registrantType>Corporation</registrantType>
      <corporationPartnershipData>
        <entityName>William A. Kelly</entityName>
        <relationshipStartDate>01/21/1997</relationshipStartDate>
        <titleOrStatus>Chief Executive Officer and President</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Cynthia K. Mitchell</entityName>
        <relationshipStartDate>01/17/1995</relationshipStartDate>
        <titleOrStatus>Executive Vice President</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Melanie J. Mitchell</entityName>
        <relationshipStartDate>12/19/2008</relationshipStartDate>
        <titleOrStatus>Executive Vice President</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
        <relationshipEndDate>07/24/2019</relationshipEndDate>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Alison S. Rand</entityName>
        <relationshipStartDate>12/31/1998</relationshipStartDate>
        <titleOrStatus>Executive Vice President</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>John S. Watts, III</entityName>
        <relationshipStartDate>01/01/2001</relationshipStartDate>
        <titleOrStatus>SVP and Chief Legal Counsel</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Jimmie B. Barnhill</entityName>
        <relationshipStartDate>09/01/2006</relationshipStartDate>
        <titleOrStatus>Vice President</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Janet Kelly</entityName>
        <relationshipStartDate>10/15/2014</relationshipStartDate>
        <titleOrStatus>Vice President and Assistant Secretary</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <relationshipEndDate>06/01/2018</relationshipEndDate>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Daniel A. Woodring</entityName>
        <relationshipStartDate>09/01/2005</relationshipStartDate>
        <titleOrStatus>EVP and Chief Compliance Officer</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Sharon Grubenhoff</entityName>
        <relationshipStartDate>09/01/2011</relationshipStartDate>
        <titleOrStatus>Chief Financial Officer and Treasurer</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Judy R. Trollinger</entityName>
        <relationshipStartDate>01/01/1999</relationshipStartDate>
        <titleOrStatus>Assistant Secretary</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <relationshipEndDate>05/01/2017</relationshipEndDate>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Gloria Tyree Pullard</entityName>
        <relationshipStartDate>05/01/2017</relationshipStartDate>
        <titleOrStatus>Assistant Secretary</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <relationshipEndDate>03/01/2018</relationshipEndDate>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Primerica Finance Corporation</entityName>
        <relationshipStartDate>12/20/1994</relationshipStartDate>
        <titleOrStatus>Parent Company</titleOrStatus>
        <ownershipCode>E</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Primerica, Inc.</entityName>
        <relationshipStartDate>04/01/2010</relationshipStartDate>
        <titleOrStatus>Indirect Parent Company</titleOrStatus>
        <ownershipCode>E</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Stacey K. Geer</entityName>
        <relationshipStartDate>08/01/2012</relationshipStartDate>
        <titleOrStatus>Secretary</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Todd M. Cooperider</entityName>
        <relationshipStartDate>08/15/2013</relationshipStartDate>
        <titleOrStatus>Assistant Secretary</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Asa Behnia</entityName>
        <relationshipStartDate>06/01/2018</relationshipStartDate>
        <titleOrStatus>Assistant Secretary</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
      </corporationPartnershipData>
      <otherControlManagement>
        <otherEntity>N</otherEntity>
      </otherControlManagement>
      <otherControlFinance>
        <otherEntity>N</otherEntity>
      </otherControlFinance>
    </independentRegistrant>
    <disciplinaryHistory>
      <felonyOrMisdemeanor>
        <involved>N</involved>
      </felonyOrMisdemeanor>
      <otherFelony>
        <involved>N</involved>
      </otherFelony>
      <enjoinedInvestmentRelatedActivity>
        <involved>N</involved>
      </enjoinedInvestmentRelatedActivity>
      <violationOfInvestmentRelatedRegulation>
        <involved>N</involved>
      </violationOfInvestmentRelatedRegulation>
      <falseStatementOrOmission>
        <involved>N</involved>
      </falseStatementOrOmission>
      <violationOfRegulations>
        <involved>N</involved>
      </violationOfRegulations>
      <authorizationDeniedOrSuspended>
        <involved>N</involved>
      </authorizationDeniedOrSuspended>
      <registrationDeniedOrSuspended>
        <involved>N</involved>
      </registrationDeniedOrSuspended>
      <federalOrStateRegulatoryAgency>
        <fsrFalseStatementOrOmission>
          <involved>N</involved>
        </fsrFalseStatementOrOmission>
        <fsrViolationOfInvestmentRelatedRegulation>
          <involved>N</involved>
        </fsrViolationOfInvestmentRelatedRegulation>
        <fsrAuthorizationDeniedOrSuspended>
          <involved>N</involved>
        </fsrAuthorizationDeniedOrSuspended>
        <fsrFoundOrderAgainstApplicant>
          <involved>N</involved>
        </fsrFoundOrderAgainstApplicant>
        <fsrRegistrationDeniedOrSuspended>
          <involved>N</involved>
        </fsrRegistrationDeniedOrSuspended>
        <fsrRevokedSuspendedLicense>
          <involved>N</involved>
        </fsrRevokedSuspendedLicense>
      </federalOrStateRegulatoryAgency>
      <selfRegulatoryAgency>
        <sraFalseStatementOrOmission>
          <involved>N</involved>
        </sraFalseStatementOrOmission>
        <sraViolationOfRules>
          <involved>N</involved>
        </sraViolationOfRules>
        <sraAuthorizationDeniedOrSuspended>
          <involved>N</involved>
        </sraAuthorizationDeniedOrSuspended>
        <sraRevokedSuspendedLicense>
          <involved>N</involved>
        </sraRevokedSuspendedLicense>
      </selfRegulatoryAgency>
      <foreignAgency>
        <involved>N</involved>
      </foreignAgency>
      <subjectOfProceedings>
        <involved>N</involved>
      </subjectOfProceedings>
      <revokedBond>
        <involved>N</involved>
      </revokedBond>
      <unsatisfiedJudgementsOrLiens>
        <involved>N</involved>
      </unsatisfiedJudgementsOrLiens>
    </disciplinaryHistory>
    <signature>
      <signatureName>Daniel A. Woodring</signatureName>
      <signaturePhoneNumber>470-564-7681</signaturePhoneNumber>
      <signatureTitle>Executive Vice President and Chief Compliance Officer</signatureTitle>
      <signatureDate>10/17/2019</signatureDate>
    </signature>
  </formData>
</edgarSubmission>
