<?xml version="1.0" encoding="UTF-8"?>
<edgarSubmission xmlns="http://www.sec.gov/edgar/ta/tatwofiler">
  <schemaVersion>X0606</schemaVersion>
  <headerData>
    <submissionType>TA-2</submissionType>
    <filerInfo>
      <periodOfReport>2018-12-31</periodOfReport>
      <filer>
        <fileNumber>084-01499</fileNumber>
        <filerCredentials>
          <cik>0000810704</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <testOrLive>LIVE</testOrLive>
      <flags>
        <returnCopy>true</returnCopy>
        <isFilingAmendment>false</isFilingAmendment>
      </flags>
      <entityName>PRIMERICA SHAREHOLDER SERVICES, INC.</entityName>
    </filerInfo>
  </headerData>
  <formData>
    <engagedServiceCompany>
      <serviceCompany>Some</serviceCompany>
      <serviceCompanyTransferAgent>
        <entityName>BNY Mellon Investment Servicing (US) Inc.</entityName>
        <fileNumber>084-01761</fileNumber>
      </serviceCompanyTransferAgent>
      <registrantEngagedService>Y</registrantEngagedService>
      <asServiceCompanyTransferAgent>
        <entityName>PIONEER Investment Management Shareholder Services, Inc.</entityName>
        <fileNumber>084-01359</fileNumber>
      </asServiceCompanyTransferAgent>
      <asServiceCompanyTransferAgent>
        <entityName>BNY Mellon Investment Servicing (US) Inc.</entityName>
        <fileNumber>084-01761</fileNumber>
      </asServiceCompanyTransferAgent>
      <asServiceCompanyTransferAgent>
        <entityName>American Century Services, LLC</entityName>
        <fileNumber>084-01406</fileNumber>
      </asServiceCompanyTransferAgent>
      <asServiceCompanyTransferAgent>
        <entityName>Invesco Investment Services Inc.</entityName>
        <fileNumber>084-05432</fileNumber>
      </asServiceCompanyTransferAgent>
      <asServiceCompanyTransferAgent>
        <entityName>Franklin Templeton Investor Services, LLC</entityName>
        <fileNumber>084-01036</fileNumber>
      </asServiceCompanyTransferAgent>
    </engagedServiceCompany>
    <registrantRegulatoryAgency>
      <regulatoryAgency>Securities and Exchange Commission</regulatoryAgency>
      <amendmentFiled>No, failed to file amendment(s)</amendmentFiled>
      <additionalInformation>Due to an oversight, a TA-1 amendment was not filed in a timely manner following a change in the officers of the entity.</additionalInformation>
    </registrantRegulatoryAgency>
    <serviceCompanyData>
      <numberItemsReceivedForTransfer>0</numberItemsReceivedForTransfer>
      <numberMasterSecurityHolderFilings>0</numberMasterSecurityHolderFilings>
      <numberIndividualAccounts>0</numberIndividualAccounts>
      <numberDivReinvDirPurPlanAccounts>0</numberDivReinvDirPurPlanAccounts>
      <numberDirectRegistSystemAccounts>0</numberDirectRegistSystemAccounts>
      <securityHolderAccounts>
        <equitySecurity>0.00</equitySecurity>
        <debtSecurity>0.00</debtSecurity>
        <openEndInvestmentCompany>0.00</openEndInvestmentCompany>
        <limitedPartnership>0.00</limitedPartnership>
        <municipalDebt>0.00</municipalDebt>
        <other>0.00</other>
      </securityHolderAccounts>
      <securityHolderData>
        <transMaintainMasterSecHolder>
          <equitySecurity>0</equitySecurity>
          <debtSecurity>0</debtSecurity>
          <openEndInvestmentCompany>0</openEndInvestmentCompany>
          <limitedPartnership>0</limitedPartnership>
          <municipalDebt>0</municipalDebt>
          <other>0</other>
        </transMaintainMasterSecHolder>
        <transNotMaintMasterSecHolder>
          <equitySecurity>0</equitySecurity>
          <debtSecurity>0</debtSecurity>
          <openEndInvestmentCompany>0</openEndInvestmentCompany>
          <limitedPartnership>0</limitedPartnership>
          <municipalDebt>0</municipalDebt>
          <other>0</other>
        </transNotMaintMasterSecHolder>
        <notTransMaintMasterSecHolder>
          <equitySecurity>0</equitySecurity>
          <debtSecurity>0</debtSecurity>
          <openEndInvestmentCompany>0</openEndInvestmentCompany>
          <limitedPartnership>0</limitedPartnership>
          <municipalDebt>0</municipalDebt>
          <other>0</other>
        </notTransMaintMasterSecHolder>
      </securityHolderData>
      <databaseSearches>
        <numberLostAccountsSearched>0</numberLostAccountsSearched>
        <numberAddressesFromSearch>0</numberAddressesFromSearch>
      </databaseSearches>
      <numberLostAccountsRemittedToStates>0</numberLostAccountsRemittedToStates>
    </serviceCompanyData>
    <signatureData>
      <signatureName>Daniel A. Woodring</signatureName>
      <signaturePhoneNumber>470-564-7681</signaturePhoneNumber>
      <signatureTitle>Executive Vice President &amp; Chief Compliance Officer</signatureTitle>
      <signatureDate>03/29/2018</signatureDate>
    </signatureData>
  </formData>
</edgarSubmission>
