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Condensed Consolidated Statements of Cash Flows (USD $)
 3 Months Ended
Mar. 31, 2015
Mar. 31, 2014
CASH FLOWS FROM OPERATING ACTIVITIES:    
Net loss $ (4,583,173)us-gaap_NetIncomeLoss $ (3,056,451)us-gaap_NetIncomeLoss
Depreciation 1,026,828us-gaap_Depreciation 1,646,376us-gaap_Depreciation
Amortization 7,546us-gaap_AdjustmentForAmortization 7,383us-gaap_AdjustmentForAmortization
Share-based compensation    102,014us-gaap_ShareBasedCompensation
Adjustments to reconcile net income to net cash provided by operating activities:    
Accounts receivable 175,243us-gaap_IncreaseDecreaseInAccountsReceivable 241,021us-gaap_IncreaseDecreaseInAccountsReceivable
Inventories 27,301,888us-gaap_IncreaseDecreaseInInventories 10,390,643us-gaap_IncreaseDecreaseInInventories
Other receivables 663,179us-gaap_IncreaseDecreaseInOtherReceivables 2,167,725us-gaap_IncreaseDecreaseInOtherReceivables
Prepaid expenses (814)us-gaap_IncreaseDecreaseInPrepaidExpense 3,544,791us-gaap_IncreaseDecreaseInPrepaidExpense
Advances to suppliers 544,248us-gaap_IncreaseDecreaseInOtherCurrentAssets 2,185,374us-gaap_IncreaseDecreaseInOtherCurrentAssets
Accounts payable (1,246,364)us-gaap_IncreaseDecreaseInAccountsPayable (4,683,343)us-gaap_IncreaseDecreaseInAccountsPayable
Cash card and coupon liabilities (358,050)us-gaap_IncreaseDecreaseInOtherAccruedLiabilities 4,352,101us-gaap_IncreaseDecreaseInOtherAccruedLiabilities
Customer deposits received (22,771)us-gaap_IncreaseDecreaseInCustomerDeposits (322,039)us-gaap_IncreaseDecreaseInCustomerDeposits
Accrued expenses and other payables 174,517us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities 1,423,767us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities
Income taxes payable (121,906)us-gaap_IncreaseDecreaseInAccruedIncomeTaxesPayable (25)us-gaap_IncreaseDecreaseInAccruedIncomeTaxesPayable
Net cash provided by operating activities 23,560,371us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations 17,999,337us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations
CASH FLOWS FROM INVESTING ACTIVITIES:    
Purchases of property, plant and equipment (1,341,384)us-gaap_PaymentsToAcquirePropertyPlantAndEquipment   
Increase of restricted cash (12,613,111)us-gaap_IncreaseDecreaseInRestrictedCash (81,623)us-gaap_IncreaseDecreaseInRestrictedCash
Net cash provided by investing activities (13,954,495)us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations (81,623)us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations
CASH FLOWS FROM FINANCING ACTIVITIES:    
Repayment of bank borrowings (35,804,961)us-gaap_RepaymentsOfBankDebt   
Bank loan borrowing 60,705,683us-gaap_ProceedsFromBankDebt 3,268,054us-gaap_ProceedsFromBankDebt
Net cash used in financing activities 24,900,722us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations 3,268,054us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations
Effect of foreign currency translation 36,877us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents (228,009)us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents
Net increase in cash 34,506,598us-gaap_CashPeriodIncreaseDecrease 21,185,768us-gaap_CashPeriodIncreaseDecrease
Cash - beginning of period 9,013,006us-gaap_Cash 9,245,212us-gaap_Cash
Cash - end of period 43,556,481us-gaap_Cash 30,202,971us-gaap_Cash
Supplemental disclosures of cash flow information:    
Interest paid 1,080,214us-gaap_InterestPaid 1,499,243us-gaap_InterestPaid
Income taxes paid $ 171,121us-gaap_IncomeTaxesPaid $ 5,847us-gaap_IncomeTaxesPaid