Reporting and Accounting Policies (Tables)

12 Months Ended

Dec. 31, 2018

Total advertising costs, which are expensed as incurred, for the years ended

December 31, were:



(millions)	Advertising Costs
2018	$	1,422.4
2017	1,005.4
2016	756.2

Property and Equipment

The cost and useful lives for property and equipment at December 31, were:



($ in millions)	2018			2017			Useful Lives
Buildings, improvements, and integrated components	$	928.8		$	962.0		7-40 years
Capitalized software	327.0			273.1			3-10 years
Software licenses (internal use)	259.1			197.0			1-5 years
Land	177.0			203.4			NA
Computer equipment and laptops	123.2			92.8			3 years
All other property and equipment	349.8			331.9			3-15 years
Total cost	2,164.9			2,060.2
Accumulated depreciation	(1,033.2		)	(940.6		)
Balance at end of year	$	1,131.7		$	1,119.6
NA = Not applicable

Interest Capitalized

Total capitalized interest, which primarily relates to capitalized software projects, for the years ended December 31, was:



(millions)	Capitalized Interest
2018	$	1.8
2017	2.8
2016	2.9

Equity Based Compensation and Related Tax Benefits

The total compensation expense recognized for equity-based compensation, including both equity and liability awards, for the years ended December 31, was:



(millions)	2018		2017		2016
Pretax expense	$	77.2	$	95.4	$	85.2
Tax benefit¹	16.2		33.4		29.8

¹Calculated using the corporate federal tax rate of 21% for 2018 and 35% for 2017 and 2016.

Supplemental Cash Flow Information

For the years ended December 31, we paid the following:



(millions)	2018		2017		2016
Income taxes	$	702.6	$	715.6	$	459.4
Interest	154.0		146.3		139.2