Condensed Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
Income Statement [Abstract]
Net Sales	$ 658,527	$ 1,665,232	$ 1,346,113	$ 2,619,781
Cost of goods sold	496,144	1,087,103	1,053,262	1,766,802
Gross profit	162,383	578,129	292,851	852,979
Operating expenses:
Shipping & handling	84,689	177,142	212,522	297,940
Marketing	547,367	1,527,939	1,165,364	2,714,828
General and administrative	455,824	542,437	1,025,653	2,081,982
Depreciation & amortization	129,293	129,103	258,585	258,459
Total operating expenses	1,217,173	2,376,621	2,662,124	5,353,209
Loss from continuing operations	(1,054,790)	(1,798,492)	(2,369,273)	(4,500,230)
Other income (expense):
Miscellaneous income (expense), net	(36,865)	0	(36,884)	0
Interest expense, net	(20,017)	(69,764)	(69,948)	(142,349)
Loss on settlement of accounts payable and extinguishment of long-term debt	11,153	(1,552,788)	(107,351)	(1,628,166)
Amortization of debt discount & deferred financing costs	0	(155,843)	(68,943)	(230,273)
Change in fair value of derivative liabilities	435,456	636,150	371,187	933,541
Total other income (expense)	389,727	(1,142,245)	88,061	(1,067,247)
Loss from continuing operations before provision for income taxes	(665,063)	(2,940,737)	(2,281,212)	(5,567,477)
Provision for income taxes	0	0	0	0
Loss from continuing operations	(665,063)	(2,940,737)	(2,281,212)	(5,567,477)
Loss from discontinued operations, net	0	(50,000)	0	(50,000)
Net loss	(665,063)	(2,990,737)	(2,281,212)	(5,617,477)
Deemed dividends - Series K Preferred stock and warrants	1,967,699	0	1,967,699	0
Net loss attributable to common stockholders	$ (2,632,762)	$ (2,990,737)	$ (4,248,911)	$ (5,617,477)
Net loss per share-basic and diluted
Continuing operations	$ (0.03)	$ (0.04)	$ (0.05)	$ (0.09)
Discontinued operations		$ 0.00		$ 0.00
Net loss per share-basic and diluted	$ (0.03)	$ (0.04)	$ (0.05)	$ (0.09)
Basic and diluted weighted average common shares outstanding	98,768,289	67,194,272	85,706,996	64,944,025