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Condensed Consolidated Statements of Operations (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Income Statement [Abstract]        
Revenues $ 2,862,289 $ 2,012,513 $ 5,005,221 $ 3,665,943
Cost of goods sold 633,293 501,917 1,193,536 941,075
Gross profit 2,228,996 1,510,596 3,811,685 2,724,868
Costs and expenses:        
Sales and marketing 2,526,388 1,581,875 4,419,929 3,210,483
Research and development 498,318 367,363 905,261 663,494
General and administrative 1,398,619 1,148,161 3,004,378 2,378,769
Total costs and expenses 4,423,325 3,097,399 8,329,568 6,252,746
Loss from operations (2,194,329) (1,586,803) (4,517,883) (3,527,878)
Other income (expense):        
Interest expense (1,223,645) (125,218) (2,291,266) (250,343)
Interest expense-deferred financing costs (41,215) (59,983) (85,432) (94,934)
Other income (expense) 1,390 5,851 (728) (2,323)
Total other income (expense) (1,263,470) (179,350) (2,377,426) (347,600)
Loss before income taxes (3,457,799) (1,766,153) (6,895,309) (3,875,478)
Income tax benefit   736,434   736,434
Net loss $ (3,457,799) $ (1,029,719) $ (6,895,309) $ (3,139,044)
Weighted Average Common Shares outstanding-basic and diluted 11,137,729 11,084,620 11,131,217 11,073,480
Loss Per Common share-basic and diluted $ (0.31) $ (0.09) $ (0.62) $ (0.28)