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GOODWILL AND OTHER INTANGIBLE ASSETS
12 Months Ended
Dec. 31, 2011
GOODWILL AND OTHER INTANGIBLE ASSETS  
GOODWILL AND OTHER INTANGIBLE ASSETS

8. GOODWILL AND OTHER INTANGIBLE ASSETS

        Goodwill Impairment Charges.    We performed our annual impairment testing for goodwill and other intangible assets as of October 1. We evaluate goodwill and other intangible assets for impairment using a two-step process. The first step is to identify potential impairment by comparing the fair value of the reporting unit to the book value, including goodwill. If the fair value of the reporting unit exceeds the book value, goodwill is not considered impaired. If the book value exceeds the fair value, the second step of the process is performed to measure the amount of impairment. Our goodwill evaluations utilized discounted cash flow analyses and market multiple analyses in estimating fair value. Our weighting of the discounted cash flow and market approaches varies by each reporting unit based on factors specific to each reporting unit. Inherent in our fair value determinations are certain judgments and estimates relating to future cash flows, including interpretation of current economic indicators and market conditions, overall economic conditions and our strategic operational plans with regard to our operations. In addition, to the extent significant changes occur in market conditions, overall economic conditions or our strategic operational plan; it is possible that goodwill not currently impaired may become impaired in the future.

        We have two segments that contain reporting units with goodwill and intangible assets. The Chlorovinyls segment includes goodwill in our Compound reporting unit and the Building Products segment includes goodwill primarily in our Window and Door profiles reporting unit and our Siding reporting unit. The estimated fair value of the Compound, Window and Door Profiles and Siding reporting units exceeds the carrying value by more than ten percent.

        Based on the information above, the company determined that there were no goodwill impairments in 2011, 2010 or 2009.

        In February 2011 we acquired Exterior Portfolio which is now part of our building products segment. We have estimated the fair market value of the acquired assets and liabilities and a preliminary allocation of the net purchase price to goodwill and other intangible assets as follows: $25.5 million to customer relationships, $5.5 million to technology, $4.5 million to trade names, and the remaining $6.4 million was attributed to goodwill.

        Goodwill.    The following table provides the detail of the changes made to goodwill by reportable segment during the years ended December 31, 2011 and 2010.

(In thousands)
  Chlorovinyls   Building
Products
  Total  

Gross goodwill at December 31, 2009

  $ 239,444   $ 152,058   $ 391,502  

Foreign currency translation adjustment

    5,822         5,822  
               

Gross goodwill at December 31, 2010

    245,266     152,058     397,324  

Accumulated impairment losses at December 31, 2010

    (55,487 )   (132,206 )   (187,693 )
               

Net goodwill at December 31, 2010

  $ 189,779   $ 19,852   $ 209,631  
               

Gross goodwill at December 31, 2010

  $ 245,266   $ 152,058   $ 397,324  

Addition from acquisition

        6,388     6,388  

Foreign currency translation adjustment

    (2,411 )       (2,411 )
               

Gross goodwill at December 31, 2011

    242,855     158,446     401,301  

Accumulated impairment losses at December 31, 2011

    (55,487 )   (132,206 )   (187,693 )
               

Net goodwill at December 31, 2011

  $ 187,368   $ 26,240   $ 213,608  
               

        Indefinite lived intangible assets.    At December 31, 2011 and December 31, 2010 our indefinite-lived assets consisted only of trade names.

        The following table provides the detail of the changes made to indefinite lived intangible assets by reporting segment as of December 31, 2011 and December 31, 2010 and the changes to the indefinite-lived intangible assets during the year ended December 31, 2011 and 2010.

(In thousands)
  Chlorovinyls   Building
Products
  Total  

Balance at December 31, 2009

  $ 353   $ 4,137   $ 4,490  
               

Foreign currency translation adjustment

    19     110     129  
               

Balance at December 31, 2010

  $ 372   $ 4,247   $ 4,619  
               

Preliminary addition from acquisition

        4,500     4,500  

Foreign currency translation adjustment

    (8 )   (46 )   (54 )
               

Balance at December 31, 2011

  $ 364   $ 8,701   $ 9,065  
               

        Finite-lived intangible assets.    At December 31, 2011 and 2010, we also had customer relationship and technology intangible assets that relate to our building products segment, which are our only finite-lived assets As noted above, an additional $25.5 million attributable to customer relationships and $5.5 million attributable to technology relating to the Exterior Portfolio acquisition are included in the December 31, 2011 building products segment balances. The following table provides the detail of finite-lived assets at December 31, 2011 and December 31, 2010.

(In thousands)
  Building Products  

Gross carrying amounts at December 31, 2011:

       

Customer relationships

  $ 36,922  

Technology

    17,367  
       

Total

    54,289  

Accumulated amortization at December 31, 2011:

       

Customer relationships

    (6,860 )

Technology

    (8,095 )
       

Total

    (14,955 )

Foreign currency translation adjustment and other at December 31, 2011:

       

Customer relationships

    (1,684 )

Technology

     
       

Total

    (1,684 )

Net carrying amounts at December 31, 2011:

       

Customer relationships

    28,378  

Technology

    9,272  
       

Total

  $ 37,650  
       

 

(In thousands)
  Building
Products
 

Gross carrying amounts at December 31, 2010:

       

Customer relationships

  $ 11,422  

Technology

    11,867  
       

Total

    23,289  

Accumulated amortization at December 31, 2010:

       

Customer relationships

    (5,199 )

Technology

    (6,674 )
       

Total

    (11,873 )

Foreign currency translation adjustment and other at December 31, 2010:

       

Customer relationships

    (1,684 )

Technology

     
       

Total

    (1,684 )

Net carrying amounts at December 31, 2010:

       

Customer relationships

    4,539  

Technology

    5,193  
       

Total

  $ 9,732  
       

        The weighted average estimated useful life for the customer relationships is approximately 16 years. Technology has a weighted average estimated useful life of approximately 7 years. Amortization expense for the finite-lived intangible assets was $3.1 million, $1.0 million, and $1.0 million for the years ended December 31, 2011, 2010 and 2009, respectively. Total finite-lived intangible assets estimated annual amortization expense for the next five fiscal years is approximately $3.3 million per year.