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GOODWILL AND INTANGIBLE ASSETS
 12 Months Ended
Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS
GOODWILL AND INTANGIBLE ASSETS
The change in the net carrying amount of goodwill by reportable segment was as follows:
BeautyGroomingHealth CareFabric & Home CareBaby, Feminine & Family CareTOTAL
BALANCE AT JUNE 30, 2022 - NET (1)
$13,296 $12,571 $7,589 $1,808 $4,436 $39,700 
Acquisitions and divestitures405 — — — 33 438 
Translation and other187 132 129 13 60 521 
BALANCE AT JUNE 30, 2023 - NET (1)
13,888 12,703 7,718 1,821 4,529 40,659 
Acquisitions and divestitures(61)— — — — (61)
Translation and other(104)(71)(80)(10)(30)(295)
BALANCE AT JUNE 30, 2024 - NET (1)
$13,723 $12,633 $7,638 $1,810 $4,499 $40,303 
(1)Grooming goodwill balance is net of $7.9 billion accumulated impairment losses.

Goodwill decreased during fiscal 2024 primarily due to currency translation across all reportable segments and a brand divestiture in the Beauty reportable segment. Goodwill increased during fiscal 2023 primarily due to an acquisition in the Beauty segment, other minor brand acquisitions in the Baby, Feminine & Family Care segment and currency translation across all reportable segments.
Goodwill and indefinite-lived intangibles are tested for impairment at least annually by comparing the estimated fair values of our reporting units and indefinite-lived intangible assets to their respective carrying values. We use the income method to estimate the fair value of these assets, which is based on forecasts of the expected future cash flows attributable to the respective assets. When appropriate, the market approach, which leverages comparable company revenue and earnings multiples, is weighted with the income approach to estimate fair value. Significant estimates and assumptions inherent in the valuations reflect a consideration of other marketplace participants and include the amount and timing of future cash flows (including expected growth rates and profitability). Significant judgment by management is required to estimate the impact of macroeconomic and other factors on future cash flows. Estimates utilized in the projected cash flows include consideration of macroeconomic conditions, overall category growth rates, competitive activities, cost containment and margin expansion, Company business plans, the underlying product or technology life cycles, economic barriers to entry, a brand's relative market position and the discount rate applied to the cash flows. Unanticipated market or macroeconomic events and circumstances may occur, which could affect the accuracy or validity of the estimates and assumptions.
We believe the estimates and assumptions utilized in our impairment testing are reasonable and are comparable to those that would be used by other marketplace participants. However, actual events and results could differ substantially from those used in our valuations. To the extent such factors result in a failure to achieve the level of projected cash flows initially used to estimate fair value for purposes of establishing or subsequently impairing the carrying amount of goodwill and related intangible assets, we may need to record additional non-cash impairment charges in the future.
During the fiscal year ended June 30, 2024, we determined that the fair value of the Gillette indefinite-lived intangible asset was less than its carrying amount. As a result, we recorded a non-cash impairment charge of $1.3 billion ($1.0 billion after tax) to reduce the carrying amount to be equivalent to the estimated fair value as of December 31, 2023. Following the impairment charge, the carrying value of the Gillette indefinite-lived intangible asset is $12.8 billion. The impairment charge arose due to a higher discount rate, weakening of several currencies relative to the U.S. dollar and the impact of a new restructuring program focused primarily in certain Enterprise Markets, including Argentina and Nigeria.
Identifiable intangible assets were comprised of:
20242023
As of June 30Gross Carrying AmountAccumulated
Amortization		Gross Carrying AmountAccumulated
Amortization
INTANGIBLE ASSETS WITH DETERMINABLE LIVES
Brands$4,318 $(2,725)$4,352 $(2,540)
Patents and technology2,794 (2,683)2,775 (2,649)
Customer relationships1,834 (1,121)1,847 (1,039)
Other72 (29)73 (28)
TOTAL$9,019 $(6,558)$9,047 $(6,256)
INTANGIBLE ASSETS WITH INDEFINITE LIVES
Brands19,587 — 20,992 — 
TOTAL INTANGIBLE ASSETS$28,605 $(6,558)$30,039 $(6,256)
Amortization expense of intangible assets was as follows:
Fiscal years ended June 30202420232022
Intangible asset amortization$338 $327 $312 

Estimated amortization expense over the next five fiscal years is as follows:
Fiscal years ending June 3020252026202720282029
Estimated amortization expense$318 $297 $287 $248 $200