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GOODWILL AND INTANGIBLE ASSETS
 12 Months Ended
Dec. 29, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS GOODWILL AND INTANGIBLE ASSETS
The activity in goodwill by reportable segment for the years ended December 29, 2024 and December 31, 2023 were as follows:
December 31, 2023Currency TranslationDecember 29, 2024
(In thousands)
U.S.$41,936 $— $41,936 
Europe1,116,521 (18,878)1,097,643 
Mexico127,804 (28,310)99,494 
Total$1,286,261 $(47,188)$1,239,073 
December 25, 2022Currency TranslationDecember 31, 2023
(In thousands)
U.S.$41,936 $— $41,936 
Europe1,058,204 58,317 1,116,521 
Mexico127,804 — 127,804 
Total$1,227,944 $58,317 $1,286,261 
Intangible assets consisted of the following:
December 31, 2023AmortizationCurrency TranslationDecember 29, 2024
(In thousands)
Carrying amount:
Trade names not subject to amortization$580,473 $— $(11,116)$569,357 
Trade names subject to amortization112,681 — (665)112,016 
Customer relationships441,719 — (9,858)431,861 
Accumulated amortization:
Trade names(57,762)(3,893)128 (61,527)
Customer relationships(223,128)(28,503)6,158 (245,473)
Total$853,983 $(32,396)$(15,353)$806,234 
December 25, 2022AmortizationCurrency TranslationDecember 31, 2023
(In thousands)
Carrying amount:
Trade names not subject to amortization$549,024 $— $31,449 $580,473 
Trade names subject to amortization112,057 — 624 112,681 
Customer relationships427,662 — 14,057 441,719 
Trade names(53,708)(3,886)(168)(57,762)
Customer relationships(189,015)(29,210)(4,903)(223,128)
Total$846,020 $(33,096)$41,059 $853,983 
Intangible assets are amortized over the estimated useful lives of the assets as follows:
Trade names subject to amortization
15-20 years
Customer relationships
3-18 years
The Company expects to recognize amortization expense associated with intangible assets of $32.4 million in 2025, $29.9 million in 2026, $24.9 million in 2027, 2028 and 2029.
On July 1, 2024, the Company effectively completed a reorganization within its Europe reportable segment. The previous reporting units were Moy Park, Pilgrim's UK, and Pilgrim's Food Masters. The new reporting units are Fresh Pork/Lamb, Fresh Poultry, Food Service, Meals, and Brands & Snacking. As a result of this reorganization, the Company reassigned assets and liabilities to the applicable reporting units and allocated goodwill using the relative net assets approach. The Company then performed an interim impairment test on the reporting units on both a pre- and post-reorganization basis. There was no impairment recognized as a result of these tests. The Company additionally assessed if the Pilgrim’s Europe reorganization indicated that any carrying amounts of its non-goodwill intangible assets might not be recoverable. The reorganization did not result in any change in business use for any of the intangible assets and therefore, the Company determined no indicators were present that required us to test the recoverability of the asset group-level carrying amounts of its Europe intangible assets at that date.
As of December 29, 2024, the Company assessed qualitative factors to determine if it was necessary to perform quantitative impairment tests related to the carrying amounts of its goodwill or its intangible assets not subject to amortization. Based on these assessments, the Company determined that it was not necessary to perform quantitative impairment tests related to the carrying amount of its goodwill nor its intangible assets not subject to amortization at that date.
As of December 29, 2024, the Company assessed if events or changes in circumstances indicated that the aggregate carrying amount of its intangible assets subject to amortization might not be recoverable. There were no indicators present that required the Company to test the recoverability of the aggregate carrying amount of its intangible assets subject to amortization at that date.