-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 xq+CBCf5ir+UVDPHOsD1CA==

<SEC-DOCUMENT>0001013594-10-000100.txt : 20100204
<SEC-HEADER>0001013594-10-000100.hdr.sgml : 20100204
<ACCEPTANCE-DATETIME>20100204163252
ACCESSION NUMBER:		0001013594-10-000100
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100202
FILED AS OF DATE:		20100204
DATE AS OF CHANGE:		20100204

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Pike Daniel W
		CENTRAL INDEX KEY:			0001426867

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-15491
		FILM NUMBER:		10574509

	MAIL ADDRESS:	
		STREET 1:		340 MADISON AVENUE
		STREET 2:		19TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10173

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PARLUX FRAGRANCES INC
		CENTRAL INDEX KEY:			0000802356
		STANDARD INDUSTRIAL CLASSIFICATION:	PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS [2844]
		IRS NUMBER:				222562955
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0331

	BUSINESS ADDRESS:	
		STREET 1:		3725 S W 30TH AVE
		CITY:			FT LAUDERDALE
		STATE:			FL
		ZIP:			33312
		BUSINESS PHONE:		9543169008

	MAIL ADDRESS:	
		STREET 1:		3725 S W 30TH AVENUE
		CITY:			FT LAUDERDALE
		STATE:			FL
		ZIP:			33312

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Pike Capital Partners, LP
		CENTRAL INDEX KEY:			0001220289
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-15491
		FILM NUMBER:		10574512

	BUSINESS ADDRESS:	
		STREET 1:		340 MADISON AVENUE
		STREET 2:		19TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10173
		BUSINESS PHONE:		212-878-8801

	MAIL ADDRESS:	
		STREET 1:		340 MADISON AVENUE
		STREET 2:		19TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10173

	FORMER NAME:	
		FORMER CONFORMED NAME:	PIKE CAPITAL PARTNERS L P
		DATE OF NAME CHANGE:	20030224

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Pike Capital Partners (QP), LP
		CENTRAL INDEX KEY:			0001365921
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-15491
		FILM NUMBER:		10574511

	BUSINESS ADDRESS:	
		STREET 1:		340 MADISON AVENUE
		STREET 2:		19TH FLOOR
		CITY:			New York
		STATE:			NY
		ZIP:			10173
		BUSINESS PHONE:		212-878-8801

	MAIL ADDRESS:	
		STREET 1:		340 MADISON AVENUE
		STREET 2:		19TH FLOOR
		CITY:			New York
		STATE:			NY
		ZIP:			10173

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Pike Capital Management LLC
		CENTRAL INDEX KEY:			0001426868
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-15491
		FILM NUMBER:		10574510

	BUSINESS ADDRESS:	
		STREET 1:		340 MADISON AVENUE
		STREET 2:		19TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10173
		BUSINESS PHONE:		212-878-8818

	MAIL ADDRESS:	
		STREET 1:		340 MADISON AVENUE
		STREET 2:		19TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10173
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>parluxfm4-020410_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-02-02</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000802356</issuerCik>
        <issuerName>PARLUX FRAGRANCES INC</issuerName>
        <issuerTradingSymbol>PARL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001220289</rptOwnerCik>
            <rptOwnerName>Pike Capital Partners, LP</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>340 MADISON AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2>19TH FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10173</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001365921</rptOwnerCik>
            <rptOwnerName>Pike Capital Partners (QP), LP</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>340 MADISON AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2>19TH FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10173</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001426868</rptOwnerCik>
            <rptOwnerName>Pike Capital Management LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>340 MADISON AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2>19TH FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10173</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001426867</rptOwnerCik>
            <rptOwnerName>Pike Daniel W</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>340 MADISON AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2>19TH FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10173</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-02-02</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>34000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>1.7</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>429479</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F3"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-02-02</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>34000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>1.7</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2346249</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Represents securities held directly by Pike Capital Partners, LP, a Delaware limited partnership (&quot;LP Fund&quot;).</footnote>
        <footnote id="F2">Represents securities held directly by Pike Capital Partners (QP), LP, a Delaware limited partnership (&quot;QP Fund&quot;).</footnote>
        <footnote id="F3">Pike Capital Management LLC, a Delaware limited liability company (&quot;Pike Management&quot;), is the general partner of each of the
 LP Fund and QP Fund.  Daniel W. Pike is the managing member of Pike Management.  Each of Pike Management and Mr. Pike may be
 deemed to indirectly beneficially own the securities directly owned by the LP Fund and QP Fund.  For purposes of this Form
 4, Pike Management and Mr. Pike disclaim ownership of the shares of common stock owned by the funds reporting on this Form 4
 except to the extent of their pecuniary interest therein.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Pike Capital Partners, LP by Pike Capital Management LLC, General Partner, by Kevin R. Arps, Chief Financial Officer</signatureName>
        <signatureDate>2010-02-04</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Pike Capital Partners (QP), LP by Pike Capital Management LLC, General Partner, by Kevin R. Arps, Chief Financial Officer</signatureName>
        <signatureDate>2010-02-04</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Pike Capital Management LLC, by Kevin R. Arps, Chief Financial Officer</signatureName>
        <signatureDate>2010-02-04</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Daniel W. Pike, by Kevin R. Arps as Attorney-in-Fact</signatureName>
        <signatureDate>2010-02-04</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----