3. INTANGIBLE ASSETS (Detail) - (Table 1) (USD $)	3 Months Ended		5 Months Ended	6 Months Ended	12 Months Ended
	Jun. 30, 2012	Mar. 31, 2012	Dec. 31, 2009	Jun. 30, 2012	Dec. 31, 2011	Dec. 31, 2010
Assets acquired from Trunity, LLC			3 years
Assets acquired from Trunity, LLC			$ 1,775,000
Assets acquired from Trunity, LLC			(1,775,000)
Estimated Life	3 years	3 years	3 years	3 years	3 years	3 years
Gross Cost	177,374	122,257	121,820	177,374	327,100	342,345
Accumulated Amortization	(14,782)	(20,376)	(111,668)	(14,782)	(109,033)	(228,230)
Net Book Value	162,592	101,881	10,152		218,067	114,115
Carrying value as of June 30, 2012	$ 606,807			$ 606,807