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3. INTANGIBLE ASSETS (Tables)
6 Months Ended
Jun. 30, 2012
Schedule of Finite-Lived Intangible Assets [Table Text Block]
    Estimated           Accumulated     Net Book  
Trunity platform   Life     Gross Cost     Amortization     Value  
                         
Assets acquired from Trunity, LLC     3 years     $ 1,775,000     $ (1,775,000 )   $  
                               
Internal costs capitalized for period from July 28, 2009 (inception) to December 31, 2009     3 years       121,820       (111,668 )   $ 10,152  
                               
Internal costs capitalized for the twelve months ended December 31, 2010     3 years       342,345       (228,230 )   $ 114,115  
                               
Internal costs capitalized for the twelve months ended December 31, 2011     3 years       327,100       (109,033 )   $ 218,067  
                               
Internal costs capitalized for the three months ended March 31, 2012     3 years       122,257       (20,376 )   $ 101,881  
                                 
Internal costs capitalized for the three months ended June 30, 2012     3 years       177,374       (14,782 )   $ 162,592  
                                 
Carrying value as of June 30, 2012     $ 606,807  
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]
2012     171,664  
2013     265,968  
2014     154,394  
2015     14,781  
Total future amortization expense   $ 606,807