X0101 EFFECT 33 LIVE 2011-06-03 10:00:00

S-4

0000883293 VALASSIS COMMUNICATIONS INC 333-174432 0001404146 Valassis Sales & Marketing Services, Inc. 333-174432-17 0001404160 MailCoups,Inc. 333-174432-16 0001404159 MailCoups Direct, Inc. 333-174432-15 0001404157 NCH Marketing Services, Inc. 333-174432-14 0001404140 NCH NuWorld Spain Inc. 333-174432-13 0001520929 Perimeter Marketing Co 333-174432-12 0001404154 Promotion Watch, Inc. 333-174432-11 0001404151 Valassis Coupon Clearing, Inc. 333-174432-10 0001404150 Valassis Data Management, Inc. 333-174432-09 0001404149 Valassis International, Inc. 333-174432-08 0001520930 Valassis In-Store Solutions, Inc. 333-174432-07 0001404148 Valassis Manufacturing CO 333-174432-06 0001404147 Valassis Relationship Marketing Systems, LLC 333-174432-05 0001520972 VC Holdings, LLC 333-174432-04 0001404142 VCI Enterprises, Inc. 333-174432-03 0000801622 Valassis Direct Mail, Inc. 333-174432-02 0001404143 Valassis Interactive, Inc. 333-174432-01