X0101 EFFECT 33 LIVE 2007-07-13 10:00:00

S-4

0000883293 VALASSIS COMMUNICATIONS INC 333-144136 0000801622 ADVO INC 333-144136-24 0001404163 ADVO Investment Company, Inc. 333-144136-23 0001404162 Coupon Distributors, Inc. 333-144136-22 0001404161 Coupon Select, Inc. 333-144136-21 0001404160 MailCoups,Inc. 333-144136-20 0001404159 MailCoups Direct, Inc. 333-144136-19 0001404146 Valassis Sales & Marketing Services, Inc. 333-144136-18 0001404145 Value Fair, Inc. 333-144136-17 0001404144 VCI Direct Mail, Inc. 333-144136-16 0001404143 VCI Electronic Coupons, Inc. 333-144136-15 0001404142 VCI Enterprises, Inc. 333-144136-14 0001404141 Mail Marketing Systems, Inc. 333-144136-13 0001404158 MBV, Inc. 333-144136-12 0001404157 NCH Marketing Services, Inc. 333-144136-11 0001404156 NCH NuWorld, L.L.C. 333-144136-10 0001404140 NCH NuWorld Spain Inc. 333-144136-09 0001404154 Promotion Watch, Inc. 333-144136-08 0001404153 Relationship Marketing Group, Inc. 333-144136-07 0001404152 ShopWise.com, Inc. 333-144136-06 0001404151 Valassis Coupon Clearing, Inc. 333-144136-05 0001404150 Valassis Data Management, Inc. 333-144136-04 0001404149 Valassis International, Inc. 333-144136-03 0001404148 Valassis Manufacturing CO 333-144136-02 0001404147 Valassis Relationship Marketing Systems, LLC 333-144136-01