-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 qo0sU9aTgLtmoNMKZoUHHg==

<SEC-DOCUMENT>0001181431-06-059151.txt : 20061023
<SEC-HEADER>0001181431-06-059151.hdr.sgml : 20061023
<ACCEPTANCE-DATETIME>20061023083804
ACCESSION NUMBER:		0001181431-06-059151
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20061019
FILED AS OF DATE:		20061023
DATE AS OF CHANGE:		20061023

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ADVO INC
		CENTRAL INDEX KEY:			0000801622
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-DIRECT MAIL ADVERTISING SERVICES [7331]
		IRS NUMBER:				060885252
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		ONE TARGETING CENTRE
		CITY:			WINDSOR
		STATE:			CT
		ZIP:			06095-2639
		BUSINESS PHONE:		8602856100

	MAIL ADDRESS:	
		STREET 1:		ONE TARGETING CENTRE
		CITY:			WINDSOR
		STATE:			CT
		ZIP:			06095-2639

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ADVO SYSTEM INC
		DATE OF NAME CHANGE:	19920128

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			GIULIANO VINCENT P
		CENTRAL INDEX KEY:			0001239721

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11720
		FILM NUMBER:		061156680

	BUSINESS ADDRESS:	
		STREET 1:		C/O ADVO INC
		STREET 2:		ONE UNIVAC LANE
		CITY:			WINDSOR
		STATE:			CT
		ZIP:			06095
		BUSINESS PHONE:		860 285 6100

	MAIL ADDRESS:	
		STREET 1:		ONE TARGETING CENTRE
		CITY:			WINDSOR
		STATE:			CT
		ZIP:			06095
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd133762.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2006-10-19</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000801622</issuerCik>
        <issuerName>ADVO INC</issuerName>
        <issuerTradingSymbol>AD</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001239721</rptOwnerCik>
            <rptOwnerName>GIULIANO VINCENT P</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>ONE TARGETING CENTRE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>WINDSOR</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06095</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Senior Vice President</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2006-10-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1046</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>18.25</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>22669</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>18.25</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2006-10-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1046</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2006-10-21</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1046</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Current</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Vincent Giuliano</signatureName>
        <signatureDate>2006-10-20</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----