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Acquisition of iTVX, Inc. ("iTVX") (Details) (USD $)
 3 Months Ended 3 Months Ended 3 Months Ended 12 Months Ended
Jun. 30, 2014
Mar. 31, 2014
Mar. 31, 2013
Jun. 30, 2014
iTVX, Inc.
Aug. 16, 2013
iTVX, Inc.
Jun. 30, 2014
iTVX, Inc.
Minimum [Member]
Jun. 30, 2014
iTVX, Inc.
Maximum [Member]
Jun. 30, 2014
iTVX, Inc.
Fair Value, Inputs, Level 3 [Member]
Aug. 16, 2013
iTVX, Inc.
Fair Value, Inputs, Level 3 [Member]
Jun. 30, 2014
iTVX, Inc.
Fair Value, Inputs, Level 3 [Member]
Selling, General and Administrative Expenses [Member]
Mar. 31, 2014
Common Stock [Member]
iTVX, Inc.
Jun. 30, 2014
Accrued Compensation [Member]
iTVX, Inc.
Fair Value, Inputs, Level 3 [Member]
Business Acquisition [Line Items]                        
Effective date of acquisition       Aug. 16, 2013                
Name of acquired entity       iTVX                
Description of acquired entity       a provider of branded entertainment analytics, insight and research                
Total purchase price as of acquisition date       $ 2,800,000                
Initial consideration transfered       800,000                
Cash paid for acquisition       383,000                
Common stock used to pay for acquisition       405,000                
Common stock issued related to acquisition (shares)                     17,209  
Contingent consideration earnout period in years       2 years                
Undiscounted amount of contingent consideration, range of outcomes, low               500,000        
Undiscounted amount of contingent consideration, range of outcomes, high               7,000,000        
Contingent consideration liability                 2,000,000     4,200,000
Contingent consideration percentage of payment paid in cash       25.00%                
Contingent consideration percentage of payment paid in stock       75.00%                
Fair value remeasurement of contingent consideration liability                   (500,000)    
Contingent consideration fixed stock price (usd per share)       $ 21.795                
Intangible assets acquired         900,000              
Acquired intangible assets, useful life           1 year 6 years          
Goodwill acquired 7,035,000 7,034,000 4,998,000   1,900,000              
Net tangible assets acquired         300,000              
Deferred tax liabilities acquired         300,000              
Revenue recognized       400,000                
Net losses       300,000                
Amortization of intangibles       $ 46,000