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Business Segments and Enterprise-Wide Disclosures
12 Months Ended
Mar. 31, 2013
Segment Reporting, Measurement Disclosures [Abstract]  
Business Segments And Enterprise-Wide Disclosures
Business Segments and Enterprise-Wide Disclosures
We operate in two business segments, our AMI Division and our HE Division, and, accordingly, we report certain financial information by individual segment under this structure. The AMI Division manages our media measurement services offered through our Entertainment Essentials™ systems primarily on a recurring subscription basis. The HE Division manages our business operations that deliver home entertainment content products and related rental and sales information for that content to our Participating Retailers on a revenue sharing basis. The HE Division also includes DRS services, which collects, tracks, audits and reports transactions and revenue data generated by DRS Retailers, such as Blockbuster, Netflix and Redbox, to studios. Corporate and other expenses not allocated to a specific segment are included as “Other” in the table below.

Assets are not specifically identified by segment as the information is not used by the chief operating decision maker to measure the segments’ performance.

Certain information by segment was as follows (dollars in thousands):
 
AMI
 
HE
 
Other
 
Total
Year Ended March 31, 2013
 
 
 
 
 
 
 
Sales to external customers
$
54,110

 
$
45,067

 
$

 
$
99,177

Gross margin
32,767

 
12,779

 

 
45,546

Depreciation and amortization
4,153

 
287

 
511

 
4,951

Income (loss) from operations
(11,548
)
 
7,076

 
(17,739
)
 
(22,211
)
Year Ended March 31, 2012
 
 
 
 
 
 

Sales to external customers
$
41,415

 
$
49,656

 
$

 
$
91,071

Gross margin
26,646

 
16,300

 

 
42,946

Depreciation and amortization
3,737

 
315

 
299

 
4,351

Income (loss) from operations
728

 
9,595

 
(16,231
)
 
(5,908
)
Year ended March 31, 2011
 
 
 
 
 
 

Sales to external customers
$
34,584

 
$
62,504

 
$

 
$
97,088

Gross margin
23,314

 
18,921

 

 
42,235

Depreciation and amortization
2,989

 
234

 
209

 
3,432

Income (loss) from operations
2,004

 
11,424

 
(16,031
)
 
(2,603
)

 
Revenue by Product Line

Revenue by product line in our AMI Division follows (dollars in thousands):
 
Year Ended March 31,
 
2013
 
2012
 
2011
Box Office Essentials®
$
23,949

 
$
21,046

 
$
18,255

OnDemand Everywhere™
12,562

 
11,143

 
10,537

TV Essentials®
17,599

 
9,226

 
5,792

 
$
54,110

 
$
41,415

 
$
34,584



Revenue by product line in our HE Division follows (dollars in thousands):
 
Year Ended March 31,
 
2013
 
2012
 
2011
PPT®
$
42,145

 
$
44,027

 
$
56,705

DRS
2,922

 
5,629

 
5,799

 
$
45,067

 
$
49,656

 
$
62,504




Geographic Revenue and Long-Lived Assets

Most of our revenue is generated within the United States. We also generate revenue in Canada, Russia, Hong Kong, the United Kingdom, Australia, New Zealand, Germany, Austria, the Netherlands, Ireland, France, Mexico, Argentina, Chile, Brazil, Spain, Japan, Taiwan and South Korea. Cumulative revenue from these foreign locations accounted for 10.3%, 11.3% and 9.2% of total revenue in Fiscal 2013, 2012 and 2011, respectively.

Geographic revenue was as follows (dollars in thousands):
 
Year Ended March 31,
 
2013
 
2012
 
2011
United States
$
88,978

 
$
80,771

 
$
88,156

All other countries
10,199

 
10,300

 
8,932

 
$
99,177

 
$
91,071

 
$
97,088



Our long-lived assets are located within the United States, France, Argentina, the United Kingdom, Germany, Mexico, Spain and Australia as follows (dollars in thousands):
 
March 31,
 
2013
 
2012
United States
$
25,894

 
$
22,482

All other countries
5,762

 
6,630

 
$
31,656

 
$
29,112



No country other than the United States has long-lived assets that exceed 10% of the total.

Revenue Concentrations

During Fiscal 2013, 2012 and 2011, we had several Program Suppliers that supplied product in excess of 10% of our total revenue as follows:
 
2013
 
2012
 
2011
Program Supplier 1
10%
 
7%
 
10%
Program Supplier 2
9%
 
10%
 
9%
Program Supplier 3
6%
 
9%
 
10%


We had one customer that provided 11% of our total revenue in Fiscal 2012. No other customer accounted for 10% or more of our total revenue in Fiscal 2013, 2012 or 2011. This customer accounted for 14% and 16%, of our accounts receivable balance as of March 31, 2013 and 2012, respectively. No other customer accounted for 10% or more of our accounts receivable balance at March 31, 2013 or 2012. We do not have any off‑balance sheet credit exposure related to our customers.