Segment Reporting

3 Months Ended

Apr. 30, 2021

Segment Reporting [Abstract]

Segment Reporting

NOTE 11. SEGMENT REPORTING

The Company’s operating segments consist of: U.S. eCommerce, Europe eCommerce, Japan eCommerce, Outfitters, Third Party and Retail. The Company determined that each of the operating segments have similar economic and other qualitative characteristics thus the results of the operating segments are aggregated into one reportable external segment, consistent with the Company’s multi-channel business approach.  

Lands’ End identifies five separate distribution channels for revenue reporting purposes:

• U.S. eCommerce offers products through the Company’s eCommerce website utilizing digital marketing and direct mail catalogs.

• International offers products primarily to consumers located in Europe and Japan through eCommerce international websites and third-party affiliates.

• Outfitters sells products to end consumers, located primarily in the U.S., through negotiated arrangements to make specific styles or customized products available to employees of businesses and school families through the Company’s eCommerce websites.

• Third Party sells the same products as U.S. eCommerce but direct to consumers through third-party marketplace websites and through domestic wholesale customers.

• Retail sells products through Company Operated stores.

Net revenue is presented by distribution channel in the following table:

	13 Weeks Ended
(in thousands)	April 30, 2021		May 1, 2020
Net revenue:
U.S. eCommerce	$	203,573	$	138,837
International		56,444		41,199
Outfitters		40,680		31,799
Third Party		11,804		1,505
Retail		8,796		3,668
Total net revenue	$	321,297	$	217,008