Segment Reporting

6 Months Ended

Aug. 02, 2019

SEGMENT REPORTING

The Company is a leading multi-channel retailer of casual clothing, accessories and footwear, as well as home products. Lands' End is growing its multi-channel distribution network which allows the consumer to interact with the Company with a consistent customer experience whether on Company websites, third party marketplaces, at Company Operated stores or other distribution channels. As the Company expands this distribution network, and in conjunction with the accelerated closures of Lands' End Shops at Sears, the historical structure of separate reportable segments for retail stores and direct-to-consumer was no longer representative of the way the current Chief Operating Decision Maker evaluates the business units and allocates resources.

Therefore, as of February 1, 2019, the Company updated its segment reporting to better align with this multi-channel strategy. The Company's operating segments consist of U.S. eCommerce, Outfitters, Europe eCommerce, Japan eCommerce and Retail. The Company determined that each of the operating segments share similar economic and other qualitative characteristics thus the results of the operating segments are aggregated into one reportable external segment, consistent with the Company's multi-channel business approach. Prior year information has been restated to reflect this change.

Net revenue is presented by product channel in the following table:



	13 Weeks Ended				26 Weeks Ended
(in thousands)	August 2, 2019		August 3, 2018		August 2, 2019		August 3, 2018
Net revenue:
eCommerce	$	218,651	$	203,796	$	427,552	$	402,565
Outfitters	65,452		72,806		108,536		147,410
Retail	14,164		31,343		24,612		57,795
Total net revenue	$	298,267	$	307,945	$	560,700	$	607,770