SEGMENT REPORTING

The Company is a leading multi-channel retailer of casual clothing, accessories and footwear, as well as home products. Lands’ End is growing its multi-channel distribution network which allows the consumer to interact with our Company with a consistent customer experience whether on company websites, third party marketplaces, at company owned stores or other distribution outlets. As the Company expands this distribution network, and in conjunction with the accelerated closures of Lands' End Shops at Sears, the historical structure of separate reportable segments for retail stores and direct-to-consumer is not representative of the way the current Chief Operating Decision Maker evaluates the business units and allocates resources.

Over the early tenure of the Chief Operating Decision Maker, he has developed a method to evaluate the business and allocates resources. As a result, as of February 1, 2019, the Company has updated its segment reporting to better align with its multi-channel strategy. The Company’s operating segments consist of U.S. eCommerce, Outfitters, Europe eCommerce, Japan eCommerce and Retail. The Retail operating segment continues to exist although it is significantly smaller, due to the closing of most Lands' End Shops at Sears. The Company also determined that each of the operating segments share similar economic and other qualitative characteristics, and therefore the results of the operating segments are aggregated into one reportable segment as of February 1, 2019, consistent with its multi-channel business approach. Prior year information has been restated to reflect this change.

Net revenue is presented by product channel in the following table:



(in thousands)	Fiscal 2018		% of Revenue		Fiscal 2017		% of Revenue		Fiscal 2016		% of Revenue
eCommerce	$	1,039,929	71.7	%	$	975,446	69.3	%	$	900,182	67.4	%
Outfitters	289,251		19.9	%	258,669		18.4	%	248,967		18.6	%
Retail	122,412		8.4	%	172,562		12.3	%	186,611		14.0	%
Total Revenue	$	1,451,592			$	1,406,677			$	1,335,760

The geographical allocation of Net revenue is based upon where the product is shipped. The following presents summarized geographical information:



(in thousands)	Fiscal 2018		% of Revenue		Fiscal 2017		% of Revenue		Fiscal 2016		% of Revenue
Net Revenue
United States	$	1,245,157	85.8	%	$	1,204,199	85.6	%	$	1,143,529	85.6	%
Europe	138,761		9.6	%	134,543		9.6	%	125,410		9.4	%
Asia	50,203		3.5	%	48,704		3.5	%	50,030		3.7	%
Other	17,471		1.1	%	19,231		1.3	%	16,791		1.3	%
Total Revenue	$	1,451,592			$	1,406,677			$	1,335,760



(in thousands)	Fiscal 2018		Fiscal 2017		Fiscal 2016
Property and equipment, net
United States	$	140,663	$	126,015	$	113,045
Europe	8,773		9,862		9,075
Asia	458		624		716
Total Property and equipment, net	$	149,894	$	136,501	$	122,836

Other than the United States, no one country is greater than 10% of total Net revenue or of total Property and equipment, net.