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Goodwill and Intangible Assets
9 Months Ended
Oct. 28, 2016
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets
GOODWILL AND INTANGIBLE ASSET
The Company's intangible asset, consisting of a trade name, and goodwill were valued as a result of business combinations accounted for under the purchase accounting method. Goodwill represents the excess of the purchase price over the fair value of the net assets acquired. The net carrying amounts of goodwill and trade name are included within the Company's Direct segment.
ASC 350, Intangibles - Goodwill and Other, requires companies to test goodwill and indefinite-lived intangible assets for impairment annually, or more often if an event or circumstance indicates that the carrying amount may not be recoverable. There was no impairment charge recorded for the intangible asset in Year to Date 2016. As a result of the 2015 annual impairment testing the Company recorded a non-cash pretax intangible asset impairment charge of $98.3 million during Fiscal 2015. There was no impairment charge for the intangible asset recorded in any other prior years. There were no impairments of goodwill during any periods presented or since goodwill was first recognized. If actual results are not consistent with our estimates and assumptions used in estimating revenue growth, future cash flows and asset fair values, we could incur further impairment charges for the intangible asset or goodwill, which could have an adverse effect on our results of operations. The annual test for impairment will be conducted as of the end of Fiscal November 2016.
The following summarizes goodwill and the intangible asset:
(in thousands)
 
October 28, 2016
 
October 30, 2015
 
January 29, 2016
Indefinite-lived intangible asset:
 
 
 
 
 
 
Gross Trade Name
 
$
528,300

 
$
528,300

 
$
528,300

Cumulative impairment
 
(98,300
)
 

 
(98,300
)
Net Trade Name
 
430,000

 
528,300

 
430,000

Total intangible asset, net
 
$
430,000

 
$
528,300

 
$
430,000

Goodwill
 
$
110,000

 
$
110,000

 
$
110,000