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Segment Reporting
6 Months Ended
Jul. 31, 2015
Segment Reporting [Abstract]  
Segment Reporting
SEGMENT REPORTING
The Company is a leading multi-channel retailer of casual clothing, accessories and footwear, as well as home products, and has two reportable segments: Direct and Retail. Both segments sell similar products and provide services. Product sales are divided by product categories: Apparel and Non-apparel. The Non-apparel sales include accessories, footwear, and home goods. Services and other revenue includes embroidery, monogramming, gift wrapping, shipping and other services. Net revenue is aggregated by product category in the following table:
 
 
13 Weeks Ended
 
26 Weeks Ended
(in thousands)
 
July 31, 2015
 
August 1, 2014
 
July 31, 2015
 
August 1, 2014
Net revenue:
 
 
 
 
 
 
 
 
Apparel
 
$
258,168

 
$
285,789

 
$
511,613

 
$
561,646

Non-apparel
 
34,503

 
39,697

 
65,828

 
77,314

Services and other
 
19,743

 
21,736

 
34,360

 
38,745

Total net revenue
 
$
312,414

 
$
347,222

 
$
611,801

 
$
677,705


The Company identifies reportable segments according to how business activities are managed and evaluated. Each of the Company’s operating segments are reportable segments and are strategic business units that offer similar products and services but are sold either directly from its warehouses (Direct) or through its retail stores (Retail). Adjusted EBITDA is the primary measure used to make decisions on allocating resources and assessing performance of each operating segment. Adjusted EBITDA is computed as Income before taxes appearing on the Condensed Consolidated and Combined Statements of Operations net of interest expense, depreciation and amortization and other significant items that while periodically affecting the Company's results, may vary significantly from period to period and may have a disproportionate effect in a given period, which may affect comparability of results. Reportable segment assets are those directly used in or clearly allocable to an operating segment’s operations. Depreciation, amortization, and property and equipment expenditures are recognized in each respective segment. There were no material transactions between reporting segments for the Second Quarter 2015 and Second Quarter 2014 and Year to Date 2015 and Year to Date 2014.
The Direct segment sells products through the Company’s e-commerce websites and direct mail catalogs. Operating costs consist primarily of direct marketing costs (catalog and e-commerce marketing costs); order processing and shipping costs; direct labor and benefits costs and facility costs. Assets primarily include goodwill and trade name intangible assets, inventory, accounts receivable, prepaid expenses (deferred catalog costs), technology infrastructure, and property and equipment.
The Retail segment sells products and services through dedicated Lands’ End Shops at Sears across the United States, the Company’s stand-alone Lands’ End Inlet stores and international shop-in-shops. Operating costs consist primarily of labor and benefits costs; rent, CAM and occupancy costs; distribution costs; and in-store marketing costs. Assets primarily include retail inventory, fixtures and leasehold improvements.
The Corporate segment records revenues related to a licensing agreement with Sears Holdings Management Corporation, a subsidiary of Sears Holdings Corporation, whereby royalties are paid in consideration for sharing or use of intellectual property. Corporate overhead and other expenses include unallocated shared-service costs, which primarily consist of employee services and financial services, legal and corporate expenses. These expenses include labor and benefits costs, corporate headquarters occupancy costs and other administrative expenses. Assets include corporate headquarters and facilities, corporate cash and cash equivalents and deferred income taxes.
Financial information by segment is presented in the following tables for the Second Quarter 2015, Second Quarter 2014, Year to Date 2015 and Year to Date 2014.
SUMMARY OF SEGMENT DATA

 
13 Weeks Ended
 
26 Weeks Ended
(in thousands)
 
July 31, 2015
 
August 1, 2014
 
July 31, 2015
 
August 1, 2014
Net revenue:
 



 
 
 
 
Direct
 
$
264,735


$
292,562

 
$
518,108

 
$
568,603

Retail
 
47,577


54,625

 
93,569

 
109,055

Corporate/ other
 
102


35

 
124

 
47

Total net revenue
 
$
312,414

 
$
347,222

 
$
611,801

 
$
677,705


 
 
13 Weeks Ended
 
26 Weeks Ended
(in thousands)
 
July 31, 2015
 
August 1, 2014
 
July 31, 2015
 
August 1, 2014
Adjusted EBITDA:
 
 
 
 
 
 
 
 
Direct
 
$
26,687

 
$
38,520

 
$
48,365

 
$
67,783

Retail
 
663

 
960

 
807

 
3,286

Corporate/ other
 
(7,730
)
 
(9,357
)
 
(16,502
)
 
(17,130
)
Total adjusted EBITDA
 
$
19,620

 
$
30,123

 
$
32,670

 
$
53,939

 
 
13 Weeks Ended
 
26 Weeks Ended
(in thousands)
 
July 31, 2015
 
August 1, 2014
 
July 31, 2015
 
August 1, 2014
Depreciation and amortization:
 
 
 
 
 
 
 
 
Direct
 
$
3,200

 
$
3,845

 
$
6,895

 
$
7,860

Retail
 
499

 
651

 
996

 
1,295

Corporate/ other
 
362

 
329

 
723

 
672

Total depreciation and amortization
 
$
4,061

 
$
4,825

 
$
8,614

 
$
9,827

(in thousands)
 
July 31, 2015
 
August 1, 2014
 
January 30, 2015
Total assets:
 
 
 
 
 

Direct
 
$
1,078,682

 
$
1,060,419

 
$
1,023,364

Retail
 
76,593

 
82,433

 
67,765

Corporate/ other
 
248,089

 
174,242

 
262,308

Total assets
 
$
1,403,364

 
$
1,317,094

 
$
1,353,437

 
 
13 Weeks Ended
 
26 Weeks Ended
(in thousands)
 
July 31, 2015
 
August 1, 2014
 
July 31, 2015
 
August 1, 2014
Capital expenditures:
 
 
 
 
 
 
 
 
Direct
 
$
2,419

 
$
3,964

 
$
13,302

 
$
5,431

Retail
 
53

 
142

 
53

 
142

Corporate/ other
 
74

 
62

 
165

 
143

Total capital expenditures
 
$
2,546

 
$
4,168

 
$
13,520

 
$
5,716