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Goodwill and Other Identifiable Intangible Assets
 9 Months Ended
Sep. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Identifiable Intangible Assets Goodwill and Other Identifiable Intangible Assets
The Company tests indefinite-lived intangible assets and goodwill for impairment by performing either a qualitative evaluation or a quantitative test at least annually, or more frequently if an indication of impairment arises. The qualitative evaluation is an assessment of factors to determine whether it is more likely than not that the fair value of a reporting unit or asset is less than its carrying amount.
The Company did not identify an indication of goodwill impairment for any of its reporting units or an indication of impairment of any of its indefinite-lived intangible assets during the nine months ended September 30, 2023.
The change in the carrying amount of goodwill attributable to each reportable segment for the nine months ended September 30, 2023 was as follows:
($ in millions)Performance
Coatings		Industrial
Coatings		Total
January 1, 2023$4,881 $1,197 $6,078 
Acquisitions, including purchase accounting adjustments125 11 136 
Foreign currency impact(16)(17)(33)
September 30, 2023$4,990 $1,191 $6,181 
A summary of the carrying value of the Company's identifiable intangible assets is as follows:
 September 30, 2023December 31, 2022
($ in millions)Gross
Carrying
Amount		Accumulated
Amortization		NetGross
Carrying
Amount		Accumulated
Amortization		Net
Indefinite-Lived Identifiable Intangible Assets
Trademarks$1,405 $— $1,405 $1,325 $— $1,325 
Definite-Lived Identifiable Intangible Assets
Acquired technology$839 ($664)$175 $827 ($636)$191 
Customer-related1,882 (1,190)692 1,855 (1,112)743 
Trade names313 (171)142 311 (158)153 
Other49 (47)2 50 (48)2 
Total Definite-Lived Intangible Assets$3,083 ($2,072)$1,011 $3,043 ($1,954)$1,089 
Total Identifiable Intangible Assets$4,488 ($2,072)$2,416 $4,368 ($1,954)$2,414 
The Company’s identifiable intangible assets with definite lives are being amortized over their estimated useful lives.
As of September 30, 2023, estimated future amortization expense of identifiable intangible assets is as follows:
($ in millions)Future Amortization Expense
Remaining three months of 2023$30 
2024$132 
2025$120 
2026$98 
2027$90 
2028$78 
Thereafter$463