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Revenue Recognition Revenue Recognition
9 Months Ended
Sep. 30, 2020
Revenue Disclosure [Abstract]  
Revenue Recognition Revenue Recognition
The Company recognizes revenue when control of the promised goods or services is transferred to the customer and in amounts that the Company expects to collect. The timing of revenue recognition takes into consideration the various shipping terms applicable to the Company’s sales. For most transactions, control passes in accordance with agreed upon delivery terms. 
The Company delivers products to company-owned stores, home centers and other regional or national consumer retail outlets, paint dealers, concessionaires and independent distributors, company-owned distribution networks, and directly to manufacturing companies and retail customers. Each product delivered to a third party customer is considered to satisfy a performance obligation. Performance obligations generally occur at a point in time and are satisfied when control of the goods passes to the customer. The Company is entitled to collection of the sales price under normal credit terms in the regions in which it operates. Accounts receivable are recognized when there is an unconditional right to consideration. Payment terms vary from customer to customer, depending on creditworthiness, prior payment history and other considerations.
The Company also provides services by applying coatings to customers' manufactured parts and assembled products and by providing technical support to certain customers. Performance obligations are satisfied over time as critical milestones are met and as services are provided. PPG is entitled to payment as the services are rendered. For the three and nine months ended September 30, 2020 and 2019, service revenue constituted approximately 5% of total revenue.
Net sales by segment and region for the three and nine months ended September 30, 2020 and 2019 were as follows:
Three Months Ended
September 30
Nine Months Ended
September 30
($ in millions)2020201920202019
Performance Coatings
United States and Canada$958 $1,060 $2,825 $3,123 
Europe, Middle East and Africa ("EMEA")789 732 2,140 2,213 
Asia Pacific274 278 728 804 
Latin America230 243 635 711 
Total$2,251 $2,313 $6,328 $6,851 
Industrial Coatings
United States and Canada$526 $605 $1,444 $1,841 
EMEA382 395 1,018 1,283 
Asia Pacific398 366 969 1,066 
Latin America128 147 318 433 
Total$1,434 $1,513 $3,749 $4,623 
Total Net Sales
United States and Canada$1,484 $1,665 $4,269 $4,964 
EMEA1,171 1,127 3,158 3,496 
Asia Pacific672 644 1,697 1,870 
Latin America358 390 953 1,144 
Total PPG$3,685 $3,826 $10,077 $11,474