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Revenue Recognition
12 Months Ended
Dec. 31, 2019
Revenue from Contract with Customer [Abstract]  
Revenue Recognition Revenue Recognition
The Company recognizes revenue when control of the promised goods or services is transferred to the customer and in amounts that the Company expects to collect. The timing of revenue recognition takes into consideration the various shipping terms applicable to the Company’s sales. For most transactions, control passes in accordance with agreed upon delivery terms.
The Company delivers products to company-owned stores, home centers and other regional or national consumer retail outlets, paint dealers, concessionaires and independent distributors, company-owned distribution networks, and directly to manufacturing companies and retail customers. Each product delivered to a third party customer is considered to satisfy a performance obligation. Performance obligations generally occur at a point in time and are satisfied when control of the goods passes to the customer. The Company is entitled to collection of the sales price under normal credit terms in the regions in which it operates. Accounts receivable are recognized when there is an unconditional right to consideration. Payment terms vary from customer to customer, depending on creditworthiness, prior payment history and other considerations.
The Company also provides services by applying coatings to customers' manufactured parts and assembled products and by providing technical support to certain customers. Performance obligations are satisfied over time as critical milestones
are met and as services are provided. PPG is entitled to payment as the services are rendered. For the years ended December 31, 2019, 2018 and 2017, service revenue constituted approximately 5% of total revenue.
Net sales by segment and region for the years ended December 31, 2019, 2018 and 2017 were as follows:
 
Performance Coatings
 
Industrial Coatings
 
Total Net Sales
($ in millions)
2019

2018

2017

 
2019

2018

2017

 
2019

2018

2017

United States and Canada

$4,057


$4,062


$4,031

 

$2,418


$2,423


$2,276

 

$6,475


$6,485


$6,307

EMEA
2,869

2,936

2,761

 
1,680

1,742

1,628

 
4,549

4,678

4,389

Asia Pacific
1,095

1,071

970

 
1,447

1,547

1,553

 
2,542

2,618

2,523

Latin America
1,013

1,018

968

 
567

575

561

 
1,580

1,593

1,529

Total

$9,034


$9,087


$8,730

 

$6,112


$6,287


$6,018

 

$15,146


$15,374


$14,748