Exhibit 99.1

The following was included in an email to an internal Adobe distribution list on November 11, 2016:

Adobe [to buy] TubeMogul

Our darling digital marketing business [to buy] TubeMogul, a California-based video platform with over 650 global employees for $540M. This news, in the advertising tech bubble in which we work, could be called exciting. I really mean it too. The capabilities and reputation of TubeMogul open doors to customers from whom we’ve been isolated (see a positive AdExchanger article which includes a DSP dig from Gartner’s Marty Kihn - https://adexchanger.com/platforms/adobe-acquire-indie-video-dsp-tubemogul-540m/). It’s all about programmatic television and this acquisition is a big step in a driving a wedge against Google.

What you need to know:

·TubeMogul is a video DSP with a “single platform that enables brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and TVs.”

·The company is a publically traded and profitable, reporting $180.7 M in revenue in FY 15. Here is their Q3 earnings summary [https://t.co/btiB1cMvaK], reporting total revenue up 21% year over year to $56.1M.

·When the deal is formally processed in the first quarter of FY 17, we’ll know more about integration and organizational structures.

·In this morning’s AdExchanger article (the second on the acquisition), Kelly asked Justin the essential question, “Why did Adobe buy TubeMogul?” JM’s response: We love the management team and the product. Strategically, we saw more video fragmentation and the trend toward more addressability through programmatic television. Video is critical for us. This gives us a direct play in video advertising that helps us address emerging consumption [patterns with] customers. Read the entire article here: https://adexchanger.com/investment/adobe-aims-media-execution-tubemogul-acquisition/

·Also see Erin’s analyst coverage attached and check out some other “fast facts.” http://news.adobe.com/sites/adobe.newshq.businesswire.com/files/press_release/additional/Adobe_TubeMogul_FastFacts.pdf