XML 49 R31.htm IDEA: XBRL DOCUMENT v3.25.1
Organization and Summary of Significant Accounting Policies (Tables)
12 Months Ended
Feb. 01, 2025
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Schedule of Advertising and Promotional Costs and Cooperative Advertising Allowances
Advertising and promotional costs are generally expensed at first showing. Advertising and promotional costs and cooperative advertising allowances were as follows:
202420232022
(millions)
Gross advertising and promotional costs$1,213 $1,210 $1,265 
Cooperative advertising allowances111 103 102 
Advertising and promotional costs, net of cooperative advertising allowances
$1,102 $1,107 $1,163 
Net sales$22,293 $23,092 $24,442 
Advertising and promotional costs, net of cooperative advertising allowances, as a percent to net sales
4.9 %4.8 %4.8 %