<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001813721</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000793952</issuerCik>
      <issuerName>HARLEY-DAVIDSON, INC.</issuerName>
      <secFileNumber>001-09183</secFileNumber>
      <issuerAddress>
        <com:street1>3700 W JUNEAU AVE</com:street1>
        <com:city>MILWAUKEE</com:city>
        <com:stateOrCountry>WI</com:stateOrCountry>
        <com:zipCode>53208</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>414-343-8553</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Root Jonathan R</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co., Inc.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>1554</noOfUnitsSold>
      <aggregateMarketValue>37980.00</aggregateMarketValue>
      <noOfUnitsOutstanding>105268302</noOfUnitsOutstanding>
      <approxSaleDate>07/01/2026</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/05/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Harley-Davidson, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>724</amountOfSecuritiesAcquired>
      <paymentDate>02/05/2025</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/06/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Harley-Davidson, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>830</amountOfSecuritiesAcquired>
      <paymentDate>02/06/2025</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Jonathan R Root</name>
        <address>
          <com:street1>3700 W JUNEAU AVE</com:street1>
          <com:city>MILWAUKEE</com:city>
          <com:stateOrCountry>WI</com:stateOrCountry>
          <com:zipCode>53208</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>HARLEY-DAVIDSON, INC.</securitiesClassTitle>
      <saleDate>05/19/2026</saleDate>
      <amountOfSecuritiesSold>1554</amountOfSecuritiesSold>
      <grossProceeds>37622.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Jonathan R Root</name>
        <address>
          <com:street1>3700 W JUNEAU AVE</com:street1>
          <com:city>MILWAUKEE</com:city>
          <com:stateOrCountry>WI</com:stateOrCountry>
          <com:zipCode>53208</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>HARLEY-DAVIDSON, INC.</securitiesClassTitle>
      <saleDate>06/01/2026</saleDate>
      <amountOfSecuritiesSold>1554</amountOfSecuritiesSold>
      <grossProceeds>37094.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>07/01/2026</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>02/17/2026</planAdoptionDate>
      </planAdoptionDates>
      <signature>Jonathan R Root</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
